Brand video

ANTIBIOTICS. Morphing Animation

Antibiotics are considered the keystone of modern medicine and most of us see no problem using antibiotics as treatment. But did you know their excessive use is generating unwanted side effects?
Goal:
Explain the way antibiotics work and the negative effects they can have.
Solution:
2 min animated video. Combination of complex techniques: traditional animation, morphing, and cutout.
Results:
The video with an abstract approach, conveying the information emotionally.

This morphing animation is a combination of complex techniques: traditional animation, morphing, and cutout.

In the video, we tried to explain the way antibiotics work and the negative effects they can have.

Every year, your family probably faces its share of colds, sore throats, and viruses. We automatically expect an antibiotic prescription if we go to the doctor for these illnesses.

Antibiotics are considered the keystone of modern medicine and most of us see no problem using antibiotics as treatment.

But did you know their excessive use is generating unwanted side effects?

Be aware:

Rather than explaining this idea with complex medical terminology, we decided to take an abstract approach, conveying the information emotionally. We illustrated situations that could happen to anyone, showing how the result of antibiotic overuse can be tragic.

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