Tutorial videos are short videos that illustrate exactly how your product functions and how to use it properly. Whether you sell a product or a service, people want to see it in action before they give their money away.
Tutorial videos build trust toward in product, showcasing its features to potential clients. Making a good tutorial is your chance at converting users that otherwise would have passed on your product.
In most cases, tutorial videos include screencast elements or step-by-step guidance within product UI.
Tutorial videos are most commonly found in app stores, FAQ pages on the website, or you could even include it as a first step after the user orders for your product.