Comarch — explainer video case study

Comarch is an IT system supplier offering personalized next-generation solutions for telecommunication companies all around the world. Founded in 1993 and headquartered in Poland, the company provides solutions for customer engagement, business process automation, and enterprise resource planning (ERP).

• To reveal the potential of innovative IT solutions and 5G monetization for telecommunication businesses. 
• To strengthen the Comarch’s image as a professional IT system supplier who understands clients’ needs and helps them deliver the best customer experience.

• Explaining complex telecom automation solutions in a digestible and engaging way.
• Differentiating Comarch’s offerings from competitors and showcasing unique advantages.
• Creating a modern and visually appealing video that resonates with telecommunication decision-makers.

1. Concept and script development
   • Researched Comarch’s telecom solutions.
   • Created a storyline featuring a NextGen Stadium as an example of 5G integration.
   • Designed characters representing key players in telecom service delivery.
2. Animation production
   • Illustrated the storyboard based on the script.
   • Animated the video using a dynamic 2D style.
   • Designed futuristic elements to emphasize innovation.
3. Sound design
   • Developed a soundtrack that enhances engagement.
   • Used sound effects to reinforce the football match metaphor.
   • Optimized voiceover to ensure clarity and authority.

Blue Carrot produced 5 episodes in 3 months, including a key explainer video (2.46 minutes) for Comarch on 5G integration. The video conveyed Comarch’s solutions to telecom decision-makers, enhancing their reputation as an innovator and sparking increased interest from digital service providers.