ecosio — 2D explainer video case study

ecosio is a technology company specializing in tailored electronic data interchange (EDI) solutions for businesses. Their all-in-one EDI service combines a well-designed network, user-friendly software, and expert support, helping companies avoid the challenges of managing EDI in-house.

The goal of the video was to explain ecosio’s EDI as a service in a professional yet approachable manner, demonstrating the benefits of a fully managed solution. The video was designed to resonate with potential customers, giving them clear reasons to choose ecosio over traditional self-managed EDI systems.

The main challenge was to make a highly technical process (EDI) easy to understand for a B2B audience without oversimplifying.

1. Concept Development & Storyboarding
   We defined the storytelling approach to present EDI as an easy-to-use service and created a storyboard to outline the video’s visual flow and key messaging.
2. Scriptwriting & Style Development
   The team crafted a script that clearly explained ecosio’s value proposition and developed a high-tech motion graphics style that fit ecosio’s brand identity.
3. Animation & Illustration
   In the next stage, we animated scenes with smooth transitions to keep the video dynamic and engaging.
4. Final Editing & Sound Design
   Final touches included adding sound effects and animation details. We also Integrated ecosio’s provided voiceover for a polished final product.

Over the course of 8 weeks, Blue Carrot delivered a high-quality explainer video that effectively communicates ecosio’s EDI solution. The video serves multiple sales funnel stages, including Awareness and Decision, and is used across ecosio’s website, social media, and YouTube.