SaaS explainer video production services

At Blue Carrot, we create insightful SaaS product videos that make your marketing strategies excel. We provide video production as a service — from idea to rotation-ready SaaS video. The SaaS promo videos clients get from us are target audience-based and designed to fit your marketing objectives and brand visual guidelines.

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SaaS video value

Each prospect moves through a funnel’s stages to become a customer.

Awareness

Capture attention

Interest

Showcase value

Decision

Address concerns

Loyalty

Strengthen relationships

Client

Due to the non-material nature, software as a service products are hard to explain in a nutshell. Blue Carrot SaaS video production company addresses this issue by creating animated promo videos, short SaaS product videos, and demo videos for brands

With our saas video production services, you create a brilliant user experience and brand image that sticks in the mind of your followers.     

Cover any sales funnel stages with SaaS videos by Blue Carrot. Make a SaaS promo video that converts.

3 major issues SaaS videos resolve

01.
Nothing to show customers
Help your SaaS company go visual and appeal to your customers with SaaS promo videos filled with smooth animations.
02.
A target customer is difficult to spot
Raise brand awareness through SaaS promo videos that are amusing and easy-to-digest. Start them by visualizing a customer’s pain point.
03.
Innovations are hard to explain
Help people to delve into your offer, spending a minimum of time and cognitive resources with software as a service videos.

If you have other problems that you want to solve with videos tell us about them and get a personalized offer.

SaaS product videos benefits

  • Let people take the targeted action
  • Maximize your presence on social media
  • Boost SEO
  • Introduce SaaS features
  • Share case studies
  • Rise brand awareness
  • Educate your audience
  • Provide evidence that your solution works
  • Reduce your branding budget with SaaS videos

How we make a SaaS promo video

There are 4 steps in SaaS product demo video production. You will have the opportunity to review our work at each step and add your suggestions.

01. 1st week
Strategy Meeting & Scripting
You share your video marketing goals and project requirements with us. We develop a creative concept, project outlines, and a working script.
02. 2nd week
Storyboarding & VO Casting
You review our complete storyboard which is a sequence of sketches for you and our creative team to understand key things about your future SaaS video. Together, we also cast and select voiceover artists.
03. 3rd and 4th weeks
Style-framing and Illustrating
Here, you check out our style-frame featuring main characters, objects, and locations. Once the style is defined, we create illustrations for your SaaS company video.
04. 5th and 6th weeks
Animating
See how animated static illustrations are turned into a holistic video clip! Then, music and sound effects are added. You check out the results and leave final suggestions, if needed.

Make a SaaS promo video that converts with top-notch solutions

Testimonials & Case studies

Explainer video

TTRS

Goal:
Develop a saas explainer video for an online program designed to engage mature learners from diverse backgrounds.
SaaS video content solution:
90-second emotional video created in the 2D cutout style.
Results:
The client's team noticed an increase in the engagement rate.
The video gained art recognition on Behance.
View video
Blue Carrot's output has just been launched on social media. The company is pleased with the project's outcome. Customers can expect excellent engagement from the team.
View video
Meredith Cicerchia
Marketing Manager at Touch-type Read and Spell

Explainer video

Scratchpay

Goal:
Explain an innovative payment service in an easy-to-understand way.
SaaS video content solution:
64-second explainer video done in a playful style with a pet-friendly feel as well as a 25-second short version of the video for use on social media.
Results:
86% — average viewer engagement, 34% — play rate, 8.5% — CTA clicks.
More
View video
I had a fantastic experience working with Blue Carrot and will be using them for the majority of our company's creative projects going forward.
More
View video
Neil Stanga
VP of Marketing and Business Development Scratch Financial, Inc

Who’ll be involved in video production for SaaS?

Client
At Blue Carrot, the client takes part in all the processes concerning SaaS video production. Your goals, ideas, and comments is our compass.
Creative producer
This person understands your marketing goals, corporate culture, and requirements and serves as a single touchpoint between you and the team of artists. They organize the work of the team and are responsible for the final result.
Scriptwriter
Blue Carrot scriptwriters have international awards including Cannes Corporate Media & TV Awards. They quickly get acquainted with any topic, from microbiology to IT, and build a story that perfectly suits a video format.
Storyboard artist
As part of the saas explainer video production process, our storyboard artists translate your complex features into a clear visual. They craft detailed compositions and sketches of future scenes and put them in the correct order so that everyone on the team can imagine the future product.
Illustrator
These are the artists who create visuals necessary for the further production of animation (character design, locations, objects) and make future videos resonate with personal user experience.
Animator
We need these specialists so that everything that we discussed with you at the stage of script development, storyboarding, and illustration turns from words and static images into a video. They do magic!
Sound designer
The expressiveness and meaningfulness of your SaaS video can be increased by an audio track. Our sound designer creates the soundtrack by bringing together music, voiceover, and sound effects.
Voiceover artist
Most of the visual stories are accompanied by a voiceover. Blue Carrot has a wide base of VO artists, which consists of native speakers of different languages, ages, genders, nationalities, tonality, and modalities of voice.

Let us create a stunning SaaS video for you Leave your contacts and we’ll reach you soon

Blue Carrot is about high-quality B2B and B2C SaaS videos that convert

We have already created SaaS product videos featuring the advantages of digital products for clients in healthcare, retail, education, manufacture, fashion, and many other areas.
Video production for SaaS solutions:
Techniques we use:

How much do SaaS promo videos cost?

Costs for saas explainer videos depend on style, duration, and complexity. Simple motion graphics or cutout animations with one or two characters are more budget-friendly, while animations with multiple characters, 3D rendering, or live-action shoots require a higher investment. To lower your per-minute rate, opt for video series, spreading setup costs across more minutes.

FAQ

Why do SaaS companies need explainer video production services?

SaaS applications are intangible and packed with features that words alone can’t always capture. With our saas video production services, you turn those abstract functionalities into engaging, bite-sized visuals that help prospects grasp your value quickly and move confidently toward conversion

How can Blue Carrot help us explain complex SaaS products to users?

Blue Carrot makes complex SaaS products feel simple and engaging through our saas industry video production services. We dive deep into your product and audience to pinpoint core challenges, then collaborate to craft a compelling script, storyboard, and polished 2D or 3D animation—enhanced by professional voice-over and sound design. The result is a memorable explainer video that clarifies your software’s value, resonates with viewers, and drives understanding, engagement, and conversions.

How long does it take to produce a SaaS product video?

On average, it takes us 4—8 weeks and 100—200 artist hours to produce a SaaS video of 1—3 minutes from scratch. 

 

The major factors influencing SaaS video production service timelines and pricing are the animation style and video duration. As your video production as a service partner, we handle milestones, feedback rounds, and production schedules so you receive top-quality results on time and budget.

Do you provide scriptwriting and voice-over for SaaS videos?

Our saas video production services include award-winning scriptwriting and professional voice-over artists casting and recording (multiple languages and tones) You’ll have a single point of contact to guide you through every step.

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