Scratchpay – Painted Style Explainer Case Study

Marketing
Challenge:

The goal was to explain an innovative payment service in an easy-to-understand way.

Result:

Solution: 64 sec explainer video done in a playful style with a pet-friendly feel + 25 sec short version of video for social media usage. Results: 86% – average viewer engagement, 34% – play rate, 8.5% – Call To Action clicks

Scratchpay is a tool that helps pet owners finance large unexpected vet bills.

Our main focus for this video was on veterinarians. We wanted to show them how they can help clients (who find themselves in unexpected situations) without losing revenue.

The audience among veterinary clinics is quite diverse, so we dedicated some time to developing avatars for the Scratchpay team. We used those avatars as characters in the video.

Here are current stats for the video on Wistia (1 month after publishing)
 

 

I had a fantastic experience working with Blue Carrot and will be using them for the majority of our company's creative projects going forward. Tim, Alex and their team are creative, professional and responsive. Highly recommended whether you need a video, art or any design work done!
Neil Stanga
VP of Marketing and Business Development, Scratch Financial, Inc.

Get in touch

Name missed
Email missed
Wrong E-mail format
Description missed

Let us turn your message into a story

Leave us a request and get a personalized offer based on your project description

Name missed
Email missed
Wrong E-mail format
Description missed

Thank you for your inquiry

We will reply withing 24 hours during the business week

Thank you for your inquiry

We will reply withing 24 hours during the business week

Topics
This website uses cookies. By using this website you consent to our use of these cookies. For more information visit our Privacy Policy.