Scratchpay – Explainer Video Case Study

Marketing

Scratchpay is a tool that helps pet owners finance large, unexpected vet bills. Scratchpay requested a video to explain their innovative payment service in an easy-to-understand way to their target audience of veterinarians. The video needed to convey how Scratchpay can help vets with clients who find themselves in unexpected situations without losing revenue.

πŸ‘‰ Our solution was to produce a 64-second explainer video with a playful, pet-friendly feel plus a short 25-second version for social media.

We created this video from scripting to animating and VO recording. Take a look at the process of the unique style crafting:

Watch this project on Behance πŸ‘€

The video accumulated an 86% average viewer engagement rate, 34% play rate, and 8.5% click rate on all call to actions. Here are the stats for the video on Wistia (1 month after publishing):
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Also, we’ve created a short version for promoting Scratchpay on social media:Β 
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ARE YOU CONSIDERING CREATING A VIDEO?

πŸ₯•Β Β Check outΒ what Blue Carrot has to offer.Β 

As an additional boost for the brand, we dedicated some time to developing avatars for the Scratchpay team.Β 

And we also used their avatars as characters in the video.

“I had a fantastic experience working with Blue Carrot and will be using them again for the majority of our company’s creative projects going forward. Tim, Alex, and their team are creative, professional, and responsive. Highly recommended whether you need a video, art, or any design work done!”

– Neil Stanga,
VP of Marketing and Business Development, Scratch Financial, Inc.

Not sure what KIND OF video you need?

πŸ₯• Answer a few questions and choose your format.Β 

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