Scratchpay – Explainer Video Case Study

Marketing
Challenge:

The goal was to explain an innovative payment service in an easy-to-understand way.

Result:

Solution: 64 sec explainer video done in a playful style with a pet-friendly feel + 25 sec short version of video for social media usage. Results: 86% – average viewer engagement, 34% – play rate, 8.5% – Call To Action clicks

Scratchpay is a tool that helps pet owners finance large unexpected vet bills. Our main focus for this video was on veterinarians. We wanted to show them how they can help clients (who find themselves in unexpected situations) without losing revenue. 

We created this video from scripting to animating and VO recording. Take a look at the process of the unique style crafting:

You can see more visuals here
 
The results of video usage were pleasing. Here are the stats for the video on Wistia (1 month after publishing):
 
WE PROVIDE ANIMATED VIDEO PRODUCTION SERVICES FOR EFFICIENT MARKETING
 
Also, we’ve created a short version for promoting Scratchpay on social media: 
 

As an additional boost for the brand, we dedicated some time to developing avatars for the Scratchpay team. 

And we also used their avatars as characters in the video.

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I had a fantastic experience working with Blue Carrot and will be using them for the majority of our company's creative projects going forward. Tim, Alex and their team are creative, professional and responsive. Highly recommended whether you need a video, art or any design work done!
Neil Stanga
VP of Marketing and Business Development, Scratch Financial, Inc.

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