Flight Costs – Animated Infographics Case Study

Marketing
Challenge:

This council provides services to, and advocates for, the Pilbara Region. It’s end-goal is efficient, cooperative and sustainable local government, contributing to a region of social and economic prosperity. The Council’s main goal for this project was to educate the public about the cost of flights to regional areas in Australia.

Result:

Could we explain the theory of Supply and Demand in one minute? No problem. We decided that animated infographics would be an effective and engaging tool for communicating this issue and they would ensure the viewer quickly comprehended the situation.

Our long-term partner, the Pilbara Regional Council, is the statutory authority established to serve the four local governments of the Pilbara Region in north Western Australia.

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