Scratchpay — explainer video case study
Video type:
explainer product video
Technique:
painted style
Duration:
1 min 03 sec
About the client
Scratchpay is a tool that helps pet owners finance large, unexpected vet bills. Scratchpay requested a video to explain their innovative payment service in an easy-to-understand way to their target audience of veterinarians.
Goal
The video needed to convey how Scratchpay can help vets with clients who find themselves in unexpected situations without losing revenue.
Detail of our work
We produced a 64-second explainer video with a playful, pet-friendly tone that reflected Scratchpay’s approachable brand. To support social media promotion, we also created a shorter, 25-second cut tailored for quick viewing.
From scripting and voiceover recording to animation, our team handled the entire production process, focusing on crafting a unique visual style that stood out.
To add a personalized touch, we developed custom avatars for the Scratchpay team—and took it a step further by featuring those avatars as characters in the video itself.
Results
The results spoke for themselves: the video achieved an 86% average viewer engagement rate, a 34% play rate, and an impressive 8.5% click rate on all calls to action.
Client testimonial
“I had a fantastic experience working with Blue Carrot and will be using them again for the majority of our company’s creative projects going forward.
Tim, Alex, and their team are creative, professional, and responsive.
Highly recommended whether you need a video, art, or any design work done!”
Neil Stanga
VP of Marketing and Business Development, Scratch Financial, Inc.
E-learning content development
Explainer videos production
Industry (explainer videos)
Thank you for your inquiry
We will reply within 24 hours during the business week
Thank you for your inquiry
We will reply within 24 hours during the business week