ESG online school case study

About the client

The UN Global Compact Network Ukraine is the official Ukrainian representative of the United Nations Global Compact — the world’s largest corporate sustainability initiative, uniting 22,000 companies across 162 countries, with 150 Ukrainian participants. The network promotes ESG principles and helps businesses align their strategies with the UN Sustainable Development Goals.

Goal

UNGC Ukraine approached Blue Carrot to help launch a comprehensive ESG online school — a structured, multi-course educational platform designed to help Ukrainian businesses understand and apply ESG standards in practice.

The school is built around three pillars of ESG: Environmental, Social, and Governance. The Environmental course is the first to be released; the Social course is currently in production. The platform is live and accessible at esg360.org.ua.

Challenges

Translating complex expert materials into an engaging, structured learning experience without losing accuracy or practical value.
Building a scalable course architecture that could support a growing school
Coordinating curriculum development, visual design, and professional studio production across multiple workstreams.

Screenshots

What we did

We developed the full learning experience from the ground up: learning strategy, curriculum architecture, lesson blueprints, scripts, and storyboards. Professional video content was filmed in a studio by our production partners, with Blue Carrot supervising the entire production process. The platform was built and designed using LearnWorlds.

Our approach

Focus on storytelling and interactivity

We design the course not only to present information but also to engage learners through real business case studies, quizzes, and exercises. The goal is to make abstract ESG concepts tangible and actionable.

Adaptation to the audience

Knowing that participants range from business professionals to the general public, we tailored content complexity and examples to ensure clarity without losing depth.

Collaborative and research-driven methodology

We worked closely with partner’s subject-matter experts (SMEs) to verify content accuracy and identify key learning objectives.

Project breakdown

Analysis & planning

Reviewed SME-provided materials and EU Sustainability Reporting Standards (ESRS)
Defined learning objectives and module structure
Developed project roadmap and timelines

Curriculum & blueprint design

Structured modules and lessons with explicit learning paths
Developed learning outcomes for each module
Created visual blueprints of lesson flow and interactions
Tool: Miro for mapping course structure and storyboards

Scriptwriting & content development

Transformed expert content into engaging scripts suitable for video lessons
Incorporated storytelling, real-world case studies, and practical examples
Iterative feedback rounds with SMEs to ensure accuracy

Visual concept & design

Developed visual identity for lessons: graphics, icons, and layouts
Designed slides and animation placeholders for filming

Production coordination

Organized filming sessions with the partner production team
Ensured consistency between scripts, visual concepts, and final shots
Supervised voiceover recording and on-screen demonstrations
Tool: Frame.io for video review

Platform Design & Setup

Designed course pages, landing pages, and the overall platform UX
Built and configured the platform using LearnWorlds
Live platform: esg360.org.ua

Interactive elements & testing

Created quizzes, exercises, and interactive learning checkpoints
Ensured seamless learner experience and content accessibility
Tool: Articulate 360

Assessment: quiz

This example depicts an interactive assessment used within the course to check learners’ understanding.

Informational slide

This slide depicts the classification of greenhouse gas emissions by Scope 1, 2, and 3, highlighting value chain impacts under the GHG Protocol.

UNGC Ukraine – ESG online school case study

About the client

Goal