White Glove β e-learning course case study
Video type:
e-learning
Technique:
flat 2D animation
Duration:
30+ min
Goal
To create a comprehensive video course for future white-glove contractors so they can get into new work tasks quickly and perform them well.
Challenges
- Pre-recorded VO: We had to craft animations that perfectly matched the pacing and tone of an already finalized voice-over.
- Localization needs: The course required a Spanish version, meaning we had to adapt on-screen text and integrate a new Spanish VO while maintaining visual consistency.
- A niche audience: The learnersβprimarily men dedicating their evenings to certificate coursesβneeded content that was clear, engaging, and easy to process after a long day.
Detail of our work
Leveraging flat 2D animation
To ensure efficiency and cost-effectiveness, we used flat 2D animationβan approach that allows for faster production without compromising quality. This technique was ideal for creating a large volume of content while keeping the visuals clean and engaging.
To ensure efficiency and cost-effectiveness, we used flat 2D animationβan approach that allows for faster production without compromising quality. This technique was ideal for creating a large volume of content while keeping the visuals clean and engaging.
Aligning with course branding
Consistency matters. Our team carefully selected colors and styles that matched the courseβs overall branding, ensuring a cohesive learning experience across all materials.
Consistency matters. Our team carefully selected colors and styles that matched the courseβs overall branding, ensuring a cohesive learning experience across all materials.
Bringing the white-glove service to life
The animations featured a cast of key charactersβcontractors, their partners, and clientsβset within a world of vehicles and goods moving from stock to doorstep. This helped ground the learning experience in realistic, relatable scenarios.
The animations featured a cast of key charactersβcontractors, their partners, and clientsβset within a world of vehicles and goods moving from stock to doorstep. This helped ground the learning experience in realistic, relatable scenarios.
Reinforcing key takeaways
Retention was a priority. To reinforce learning, each video opened and closed with a structured list of key statements, highlighting the most important points for learners to remember.
Retention was a priority. To reinforce learning, each video opened and closed with a structured list of key statements, highlighting the most important points for learners to remember.
Project breakdown
It took Blue Carrot 4 months to produce a series (30+ minutes of animated content). The production team included a screenwriter, illustrator, motion designer, producer, and localization video editor manager, as well as VO artists, translators, and proofreaders for English and Spanish.
Results
A clear, visually appealing e-learning course that made complex workflows easier to understand and retain.Β
E-learning content development
Explainer videos production
Industry (explainer videos)
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Thank you for your inquiry
We will reply within 24 hours during the business week