Market Simplified — 2D explainer video

Market Simplified is a global leader in providing mobile-first digital solutions for the financial services industry. With a focus on creating seamless, secure, and innovative mobile banking and payment systems, they help financial institutions stay ahead of the curve in a rapidly changing digital landscape. Their solutions are designed to improve user experience, enhance operational efficiency, and enable financial institutions to offer cutting-edge services to their customers.

The main goal was to explain Nitro XP’s functional platform that creates customizable, high-performance applications dedicated to financial services companies.

How can one promote or explain financial services in a way that will grab the attention of the target audience and keep them focused for at least one minute? Blue Carrot’s solution was a simple visual storytelling, with positive and appealing recognizable characters, and balanced color solutions.    

The video for Market Simplified is of medium complexity and took Blue Carrot 6 weeks to develop from scratch. The scope of work includes developing a unique visual style based on existing Nitro XP branding, storyboarding, scriptwriting, animation, voiceover recording, and sound design.