Animated Explainer Video Production

An explainer video is a visual story that engages new audiences and helps them understand your product or service, as well as converts viewers into clients.

Blue Carrot video production studio is trusted by 200+ companies from 30+ countries

Explainer video animation by Blue Carrot

Touch-type Read and Spell (TTRS)

SaaS

DreamCo Design

Digital services

Parallelo

Applications

Takeda

Manufacturers

Route4Gas

SaaS

Blundermail

SaaS

All videos

Over 10 000+ minutes of videos

Learn what Blue Carrot can offer YOU

Niches

Healthcare

Finance & Insurance

Cybersecurity

Beauty

HR

E-commerce

Video techniques

Flat 2D animation

3D animation

Traditional animation

Cutout animation

Whiteboard videos

Cartoons

Let your clients easily understand your products' values with explainer videos

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Cover THREE sales funnel stages with just ONE explainer video animation

An explainer video is an all-purpose video that can be used at almost any sales funnel stage, including raising product awareness, evoking interest in your service, or building client loyalty. At Blue Carrot explainer video company, we create explainer video animation for any marketing purpose.

Promo videos

E-learning videos

Corporate videos

Explainer videos

Explainer videos

Tutorial videos

Testimonial videos

Onboarding videos

Branded videos

1 Explainer video covers 3 marketing funnel stages: awareness, interest, decision

Explainer videos are used to connect with potential clients and increase your conversion rates on the first stages of your sales funnel (awareness, interest, and decision) which leads to more product purchases.

The animated explainer structure

Average timing:

60—120 seconds or over 180 seconds if the product or service is complex

Graphics complexity:

medium (most popular techniques are 2D cutout, motion graphics and whiteboard)

Where to use:

your website, YouTube channel, brand pages on Facebook, Instagram and other social networks, exhibitions and other business events, marketplaces, email chains

Explainer video
pricing and timelines

Blue Carrot is a full-cycle explainer video production company. We take care of all tasks related to your video production, from concept development to music recording. Your budget is used effectively due to our well-established production process and empathy in communication.

Workflow type: waterfall

On average, it takes us 4—8 weeks and 100—300 artist hours to produce an animated explainer video of 1—3 minutes from scratch.

The major factors influencing explainer video creation service timelines and pricing are the animation style and video duration. Get the ultimate guide to explainer videos. 

Animated explainer video production steps

There are 5 steps in explainer video production services. You will have the opportunity to review our work at each step and add your suggestions after each of them.

1st week

01. Strategy meeting & Scripting

You share your marketing goals and project requirements with us. We come up with a creative concept, project outlines, and a working script.

2nd week

02. Storyboarding & VO casting

You review our complete storyboard which is a sequence of sketches for you and our creative team to understand key things about your future promotional video. Together, we also cast and select voiceover artists.

3rd and 4th weeks

03. Style-framing and Illustrating

Let’s get into the design created by our explainer video production company! Here, you check out our style-frame featuring main characters, objects, and locations. Once the style is defined, we create illustrations for your video.

5th and 6th weeks

04. Animating and Sound Creation

See how animated static illustrations are turning into a holistic video clip! Then, music and sound effects are designed and added. You check out the results and leave final suggestions if needed.

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Testimonials & Cases

Working with you and your team was an absolute pleasure. Not only did you work with my tight deadline, but went far beyond my expectations.

Saskia Boogman

External Content Manager, Kampgrounds of America, Inc

KAMPGROUNDS
OF AMERICA, USA

Explainer video

Goal:

Strengthen the sense of community around the KOA brand as a whole by creating a funny video for April Fools Day

Solution:

73 sec. humorous video created in a 3D low poly style

Results:

49000 views for the first week since posting with extremely positive 13% engagement rate

Read detail

I had a fantastic experience working with Blue Carrot and will be using them for the majority of our company's creative projects going forward.

Neil Stanga

VP of Marketing and Business Development Scratch Financial, Inc

Scraptchpay

Explainer video

Goal:

Explain an innovative payment service in an easy-to-understand way.

Solution:

64 sec explainer video done in a playful style with a pet-friendly feel + 25 sec short version of the video for a social media usage.

Results:

86% - average viewer engagement, 34% - play rate, 8.5% - Call To Action clicks.

Read detail

Calculate your explainer video cost here!

Estimate!

Explainer video animation production team

Client

At Blue Carrot, the client takes part in all the processes concerning the project. Your goals, ideas and comments at different stages of animated content production are our compass

Creative producer

This is a person who understands your marketing goals and requirements and serves as a single touchpoint between you and the team of artists. They organize the work of the team and are responsible for the final result.

Scriptwriter

Blue Carrot script writers have international awards including Cannes Corporate Media & TV Awards. Their superpower is an ability to quickly get acquainted with any topic, from microbiology to IT and build a story that perfectly suits a video format.

Storyboard artist

This part of our team creates compositions and sketches of future scenes, and puts them in the correct order so that everyone, including you and the rest of the team, could imagine the future product.

Illustrator

These are the artists who create visuals necessary for the further production of animation (character design, locations, objects). Our artists work in different styles and know how to feel your brand.

Animator

We need these specialists so that everything that we discussed with you at the stage of script development, storyboarding and illustration turns from words and static images into video. They do magic!

Sound designer

The expressiveness and meaningfulness of your explainer animation can be increased by an audio track. Our sound designer creates the soundtrack by bringing together music, voiceover and sound effects.

Voiceover artist

Most of the visual stories are accompanied by voiceover. Blue Carrot has a wide base of VO artists, which consists of native speakers of different languages, age, gender, nationality, tonality and modality of voice.

Let us turn your message into a story

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