ProQuest – Platform Explainer Video Case Study

Marketing

Client: ProQuest Dissertations & Theses (PQDT) Global is a collection of over 5 million citations and nearly 3 million full-text titles. Beyond an aggregated collection, PQDT is a connected network of research. In the newly envisioned PQDT, embedded tools support the user as a researcher and learner, going beyond the delivery of content, but delivering the connections needed to make the content they discover actionable.

Target audience: University Librarians, Deans, Faculty

Video goals:
– Explain and visualize how the collection functions and how it brings research together and connects to what’s occurring around the world;
– Illustrating the value of submitting content and being included in the scholarly ecosystem, as well as understanding the value of doing research within the vast and comprehensive database.

Credentials: Creative Producer: Creative Class | Design & Animation: Blue Carrot

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