Goal: to present the client’s solutions for wireless building maintenance
Client: Airtower Networks
Genre: explainer video series
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Style: 2D animation with live-shot interview integration
Duration: a series of videos up to 60 seconds
A brand video and 3 product shorts. Why is this campaign based on a series?
Airtower Networks is a wireless connectivity provider focused on cutting-edge solutions for healthcare institutions, offices, and multifamily residential buildings. The company designs, builds, and maintains end-to-end connectivity services that improve the lives and businesses of its customers. Due to the innovative nature of Airtower Networks’ product, its promotional campaigns always include explanatory elements that demonstrate how customers will benefit from opting for wireless connectivity services.
The series consists of a general brand video that introduces viewers to seamless and wireless connectivity for their buildings. The three product-focused videos explain how Airtower Networks can improve healthcare services, work in the office, and the quality of life for those living in apartment buildings. Solution-specific explainer videos are suitable for the interest stage of the client’s sales funnel, while the general one works well for brand awareness activities.
Visual storytelling for Airtower Networks: Traveling inside buildings and equipment
👉 The short explainer videos developed by Blue Carrot are designed to spark customer interest in wireless connectivity and motivate them to seek more information about Airtower Networks. To achieve this effect, our team turned each video into a brief guided tour inside healthcare, office, and residential buildings to show the most popular product use cases. In addition, product explainers include video quotes from live-shot interviews with the company’s experts to make statements shared through the video more trustworthy and convincing.
Another peculiar element of the series is our blend of animation techniques. Each video looks like 2D graphics; however, some objects featured in the scenes are in 3D. The classic animation style was used to make the episodes minimalistic and clear and not overwhelm viewers with details. Instead, reliability, flexibility, and the high-security level of Airtower Networks’ solutions are statements we accentuate with visuals.
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