Bookingkit — Explainer Video Case Study

Marketing

 

Goal: to promote Bookingkit’s services and raise awareness towards its software solutions; the targeted actions include visiting the Bookingkit website and requesting a free demo right away   

Client: Bookingkit, a German SaaS startup offering a handy digital solution for tour, activity, and attraction providers in Europe (booking procedure digitalization, communication with clients, and more)

Genre: explainer video that can also be used for advertising services by Bookingkit 

Style: cut out animation strictly following the client’s corporate color palette 

Duration: 60 seconds

What was a Bookingkit request?

At the end of 2021, the Blue Carrot team was asked to create a multifunctional video for use as classic advertising and as an explainer on the company’s website and social networks. Its mood was to be energetic, engaging, and friendly. 

Our video had to explain what problem Bookingkit’s services solved, clearly describe the benefits of using the service, and let the viewer order a demo.

The original promo and explainer video was supposed to be in English and then receive French, Italian, and Spanish subtitles and a German voiceover. Other things we had to consider included video references provided by Bookingkit and the client’s corporate colors. 

The Blue Carrot’s solution and how we came up with it

A character carrying target audience features 

The storytelling in this video revolves around the journey of an appealing representative of the target audience. She is the responsible director of a tourist attraction who wants to provide customers with the best experience possible and is looking for ways to optimize her workflow to scale.

Rocket science, a flight, and other symbols 

To make the video clear and digestible, we saturated it with symbols. The character’s flight represents her company moving towards providing up-to-date client experiences. Space rockets hint at how client projects will skyrocket with Bookingkit. Scientific research attributes are the metaphor for thoughtful work behind Bookingkit services.

It’s safe and easy—Try it out now!  

Sometimes, digitalization turns into a nightmare for tourist businesses. In our video, we reassure viewers that Bookingkit’s interface contains everything they need, as well as being intuitive and easy to integrate. Still not sure whether it works for you? Ask for a free demo! 

It took the Blue Carrot team 4 weeks to produce the promotional and explainer video for Bookingkit. A producer, a screenwriter, an illustrator, a motion designer, and a sound designer were involved in the project. The team received positive feedback from the client and is now ready to handle explainer video production for your SaaS startup!

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