They use machine learning to closely monitor spending trends, so a deterioration in financial capacity can be identified earlier by older people and their trusted caregivers. Informed by medical research, this approach makes financial technology really work for older individuals.
The Solution was a fun explainer video with incredibly smooth animation.
We decided to make the video bright and light with the help of a white background and colorful characters. All these visual details showcase the product as easy and discreet. Exactly how we wanted the target audience to see it. The storyline is based on a classic use-case approach – a short story about a representative from the target audience.