Kalgera – Explainer Video Case Study

Marketing

Challenge:

The Kalgera guys came to us for help creating a video for their unique platform. If you’re unfamiliar, Kalgera is a London based innovative digital platform that supports caregivers of the elderly in the day-to-day management of their finances.

Result:

We produced this animated explainer video for Kalgera, a simple and secure fintech platform that older people can use with a nominated carer to keep on top of their money without compromising PINs or account details.

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They use machine learning to closely monitor spending trends, so a deterioration in financial capacity can be identified earlier by older people and their trusted caregivers. Informed by medical research, this approach makes financial technology really work for older individuals.

The Solution was a fun explainer video with incredibly smooth animation.

We decided to make the video bright and light with the help of a white background and colorful characters. All these visual details showcase the product as easy and discreet. Exactly how we wanted the target audience to see it. The storyline is based on a classic use-case approach – a short story about a representative from the target audience.