Promo Video Case Study

About the client

Logo of Connect Montgomery Salta With Us advertising agency representing Connect Montgomery, an alliance of public, education, and community cable TV stations focused on broadcasting local news to the region’s residents.

Goal

To let Montgomery County (Maryland) residents rediscover their region by attending local events, sights, and commercial places after the COVID-19 restrictions were eased in 2021.

Challenges

Create a short, energetic video that fits seamlessly into a broader multi-channel campaign, including TV, social media, and a dedicated landing page.
Deliver a clear and inspiring message that encourages Montgomery County residents to reconnect with their community by exploring local sights and sharing their experiences online.
Support the long-term goal of helping local businesses recover from the effects of the pandemic.
Stay within the existing Connect Montgomery style guidelines while incorporating the Reconnect Campaign’s unique visual identity and the messaging provided by Salta With Us.
Ensure the video is concise, emotionally uplifting, and easy to understand across diverse audience groups.

What we did

Crafted a short, high-energy video that captured the essence of the Reconnect Campaign without detailing every event or contest, focusing on a positive and uplifting tone.

Incorporated abstract motion graphics that aligned with the campaign’s visual style, using no voiceover to keep the message concise and impactful.

Leveraged storytelling through a combination of on-screen text, sound design, and dynamic animation, enhancing the abstract elements of the client's identity.

Worked closely with Connect Montgomery to define the concept and key visuals, while Blue Carrot took charge of animation and soundtrack creation.

Collaborated with a project manager, sound designer, and animator from Blue Carrot’s team to bring the project to life.

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