Future Ready — promo video case study

Future Ready is a Norwegian-based international platform for instant sales manager coaching.
It is a digital platform for sales teams where managers can learn how to deal with clients’ requests. The service is powered with conversational AI, which quickly gets into what a client wants and provides a manager with instant tips. It also detects a client’s mood and evaluates the sales manager’s actions to help them close the deal or reach another communication target. 

The main goal was to promote the Future Ready platform by explaining how it works and showing its interface.

Since Future Ready is a next-generation service, it was essential to show how it looks and feels both for managers and their leads, as well as prove that it can resolve specific business issues, such as a high bounce rate or low cool contact conversions. For that reason, Blue Carrot came up with a script uncovering key service perks and took the audience on the journey to their business success.

Most sales leaders train their teams using scripts and observing their actions in real-time. However, the approach seems to be a bit dated since it doesn’t allow a sales lead to instantly watch what managers are doing and help them deal with each problematic case.

Target the client’s pain points, statistics, interface introduction, recognizable visual style in line with the client’s overall branding, and powerful arguments why every sales lead should try Future Ready —That’s how Blue Carrot resolved the task of simultaneously promoting and explaining the unique value of Future Ready. 

Blue Carrot handled the entire video production cycle, including concept creation, storyboarding, drawing illustrations, motion graphics, and sound design. The production task was completed in 4 weeks.

The result is a 2D animation shot featuring Memphis’ aesthetics that is easy to understand even if you watch the video with the sound turned off.