Mobile app explainer video production for better user engagement

Increase downloads
Drive app downloads by providing people with an appealing animated video to showcase the unique functionality that sets your product apart from others.
Raise awareness
Attract attention to your product and enhance your branding through explainer videos that address users' pain points in an easily digestible manner.
Show value
Make it easier for people to understand what your app is about by going beyond still imagery with engaging and visually appealing explainer videos.

Promo video production for mobile apps by Blue Carrot

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For almost a decade, our team has been creating countless explainer videos and video ads for mobile apps, helping more than 200 companies in 30+ countries.

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Mobile app video value

Each prospect moves through a funnel’s stages to become a customer.

Awareness

Capture attention

Interest

Showcase value

Decision

Address concerns

Loyalty

Strengthen relationships

Client

Mobile apps are tricky to explain because they’re not something you can touch. We solve this by making the best app explainer videos for social media promotion. Our 2D/3D animation videos give users a unique visual experience and create a memorable brand image that resonates with the audience.

Explainer videos are used to connect with potential clients and increase your conversion rates on the first stages of your sales funnel (awareness, interest, and decision) which leads to more product purchases. 1 Explainer video covers 3 marketing funnel stages.

Capture prospects at each stage of the sales funnel

How we can help

Demonstrate in-app features
Offer a solution
Boost branding
Repurpose content

Demonstrate in-app features

With explainer video creation for mobile apps, you can showcase your product in the best light possible, addressing users' needs alongside explaining your app capabilities.

Offer a solution

Explainer videos can demonstrate how an app solves specific problems for users. Unlike other content mediums, videos offer visuals in action, showcasing your understanding of users' challenges and providing step-by-step guidance on how your product will address those issues.

Boost branding

By effectively communicating your brand's message and values, explainer videos create a visual identity that reinforces brand recognition. Through visual storytelling, they establish an emotional connection with the audience, contributing to a more memorable brand experience and higher customer engagement.

Repurpose content

During explainer video production for mobile applications, our team creates custom visuals that can be repurposed for different platforms. This is your ever-green content that will help maintain a consistent brand presence across all your app marketing campaigns.

Where to use:

At Blue Carrot, we’ve been creating explainer videos since 2014. Our team is experienced in various styles and animation techniques. Whether it’s a simple or complex video, we ensure timely delivery for every project we undertake, staying within the projected budget.

Forget about valueless content and static ads! Choose engaging explainer videos.

Explainer video pricing & timelines

Average timing:
The explainer video production for mobile apps from scratch typically takes 4 to 8 weeks and involves up to 300 artist hours to create a video 1 to 3 minutes long.
Visual complexity:
The visual style and type of video are the primary factors that influence the project delivery timeline in mobile app explainer video production. Consequently, basic whiteboard videos can be produced more quickly and at a lower cost when compared to the labor-intensive process of creating 3D animations.
Workflow type — waterfall:
As a full-cycle mobile app explainer video creation agency, we handle all aspects of the production, from concept development to V/O recording. With finely tuned business processes, we guarantee efficient project budget utilization at every stage of mobile app promo video production.

Explainer video animation by Blue Carrot

Explainer video

Scraptchpay

Goal:
Explain an innovative payment service in an easy-to-understand way.
Solution:
64 sec explainer video done in a playful style with a pet-friendly feel + 25 sec short version of the video for a social media usage.
Results:
86% - average viewer engagement, 34% - play rate, 8.5% - Call To Action clicks.
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I had a fantastic experience working with Blue Carrot and will be using them for the majority of our company's creative projects going forward.
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Neil Stanga
VP of Marketing and Business Development Scratch Financial, Inc.

Boost your mobile app marketing with multipurpose explainer videos

Mobile app explainer video production team

Client
The client is a key part of our video production process. We stay in touch, using your ideas and feedback to guide us throughout the explainer video creation for mobile apps.
Creative producer
An essential individual who is responsible for bringing ideas to life. They act as the main point of contact between the client and other team members and ensure that the outcome meets your expectations in full.
Scriptwriter
Our scriptwriters have won numerous awards, including the Cannes Corporate Media & TV Awards. They are skilled at quickly understanding complex topics, from microbiology to IT, and excel in creating stories perfectly suited for video format.
Storyboard artist
This expert has the knack for turning any ideas into visual concepts. They sketch out each scene in the right sequence, ensuring that everyone involved in the project, including the client, can envision the final result before it gets produced.
Illustrator
Illustrators handle the design of characters, locations, and objects, creating frames for animators to utilize. Blue Carrot artists are proficient in many styles, encompassing both 3D and 2D.
Animator
Animation, VFX, and motion design experts bring images and words to life. Their work follows guidelines developed closely with the client during the scriptwriting and storyboarding stages.
Sound designer
A professional responsible for crafting and improving the audio atmosphere of the interactive video. They ensure that music, voiceover, and sound effects harmonize effectively to create the right mood for the explainer video.
Voiceover artist
This talent is responsible for making the user experience engaging through voice. We collaborate with numerous voiceover artists globally, allowing us to choose talent based on project specifications such as language, age, gender, tonality, and voice style.

Let your message turn into a story!

Why choose our mobile app explainer video creation services?

With over 10 years of experience, we provide businesses with tailored solutions aligned with their branding and marketing objectives. At Blue Carrot, our team manages the entire video animation production process from start to finish.

Video production solutions
Techniques we use

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