Video production services for startups

Generate leads
Professionally made explainer videos excel at attracting potential customers, raising brand awareness, and communicating a startup's message. Ultimately boosting business growth.
Explain benefits
Through clear animated visuals and engaging storytelling, videos simplify complex concepts and help prospects understand the value of your digital product, driving further interest in it.
Give a solution
Use videos to highlight the importance of your digital product, showcasing its functionality and demonstrating why it's the best solution the market needs.

Marketing video production for startups by Blue Carrot

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As a startup video creation company, we've been producing explainer, marketing, and promo videos for businesses of all sizes for over ten years. We are well-versed in the intricacies of video production for startups and deliver ROI-driven and cost-efficient results.

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Video for startups value

Each prospect moves through a funnel’s stages to become a customer

Awareness

Capture attention

Interest

Showcase value

Decision

Address concerns

Loyalty

Strengthen relationships

Client

If you are a startup offering a digital product, it can be difficult to convey its value because it’s not something you can touch or physically experience. Our video production services for startups provide a solution that communicates your product’s benefits throughout the customer journey.

At Blue Carrot startup video production company, we create multipurpose explainers covering three stages of the sales funnel: awareness, interest, and decision.

Attract prospects across all sales funnel stages

How we can help

Improve brand visibility
Communicate value
Boost conversions
Build a social media presence

Improve brand visibility

Through engaging and compelling content, we assist startups in showcasing their unique offerings, effectively telling their brand stories, and reaching wider audiences across various digital mediums. This visibility helps better attract customers or investors and fosters long-term brand loyalty.

Communicate value

Animated startup videos make it easier to showcase the value of digital products, demonstrate use cases, educate audiences, generate interest among the wider public, and deliver higher engagement rates.

Boost conversions

With high-quality videos, startups can build trust, explain complex concepts, and address customer pain points. With compelling calls to action and optimized distribution strategies, startups can convert viewers into clients more effectively.

Build a social media presence

Explainer videos capture attention quickly, making them ideal for social media platforms where users often scroll rapidly through content. By embedding social media video content into targeted campaigns, brands can extend their reach, thus increasing traffic.

Where to use:

Our company has specialized in providing top-notch startup video services for over a decade. We create engaging explainer videos, promotional content, video testimonials, and case study videos helping startups build brand visibility and fuel further growth.

Pitch idea or go viral with startup marketing videos

How long does it take to produce video for startups?

Timing:
Quality video production for startups often requires 4 to 8 weeks and 100-300 artist hours to complete a 1-3 minute video.
Visual complexity:
The style and type of a video are the main factors influencing production costs during video production for startups due to the complexity and time required for different visuals. For example, a simple 2D flat animation is less complex and quicker to produce than a detailed 3D animation, which demands more intricate design work and rendering. Thus, the more complex and labor-intensive the video style, the higher the production costs and the longer the timelines.
Workflow type β€” waterfall:
Our video production company for startups utilizes a linear production approach where each phase is completed sequentially. This ensures a clear, organized workflow and keeps clients fully informed of the project status at every stage.

Corporate video solutions for startups by Blue Carrot

Explainer video

Scraptchpay

Goal:
Explain an innovative payment service in an easy-to-understand way.
Solution:
64 sec explainer video done in a playful style with a pet-friendly feel + 25 sec short version of the video for a social media usage.
Results:
86% - average viewer engagement, 34% - play rate, 8.5% - Call To Action clicks.
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I had a fantastic experience working with Blue Carrot and will be using them for the majority of our company's creative projects going forward.
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Neil Stanga
VP of Marketing and Business Development Scratch Financial, Inc.

Explainer video

Kalgera

Challenge:
The Kalgera guys came to us for help creating a video for their unique platform. If you’re unfamiliar, Kalgera is a London based innovative digital platform that supports caregivers of the elderly in the day-to-day management of their finances.
Result:
We produced this animated explainer video for Kalgera, a simple and secure fintech platform that older people can use with a nominated carer to keep on top of their money without compromising PINs or account details.
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We decided to make the video bright and light with the help of a white background and colorful characters. All these visual details showcase the product as easy and discreet. Exactly how we wanted the target audience to see it. The storyline is based on a classic use-case approach – a short story about a representative from the target audience.
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Kalgera Project Manager

Capture attention and evoke interest with viral startup videos

Our video production team

Client
Client involvement is essential during video production for startups. By actively participating in the process, clients can provide us with timely feedback, share crucial insights about their business, and help ensure that the final result fully meets their expectations.
Creative producer
A creative individual who oversees the artistic direction and execution of video production for startups, ensuring they align with outlined requirements and brand objectives. They coordinate team members, manage timelines, and guide the creative process from initial video concepts to completion.
Scriptwriter
The scriptwriter is responsible for crafting compelling narratives that effectively convey the brand's message, engage the target audience, and align with marketing goals. They transform ideas into text to ensure the video content resonates with the prospects.
Storyboard artist
Our storyboard artists visualize the script into a sequence of detailed sketches. These sketches guide the production team and ensure the video's narrative and pacing align with the startup's vision, making complex ideas logically structured and clear for the viewer.
Illustrator
A professional who designs characters, settings, objects, and scenes. They provide the visual foundation on which the animated content is produced. An illustrator adheres to the visual style that follows the predefined client's requirements and brand strategy.
Animator
An expert who transforms a scripted scenario, storyboard, and illustrations into a dynamic narrative with a unique visual flair. Our animators are adept in all popular animation techniques β€” from traditional and whiteboard animation to motion graphics and 3D.
Sound designer
The sound designer enriches the video with crucial audio effects. They ensure a seamless blend of sound and visuals, engaging the viewer through music, sound effects, voiceovers, etc.
Voiceover artist
This talent is responsible for bringing the text scripts to life, ensuring clarity, emotion, and engagement tailored to enhance the overall impact of the video. At Blue Carrot we collaborate with skilled VO professionals from around the world. Our diverse talent pool spans various languages, age groups, genders, and nationalities, ensuring we capture the perfect voice for your project.

Let your message turn into a story!

Your trusted partner for the production of explainer videos for startups

As an experienced video production studio, we offer comprehensive services from idea development, scriptwriting, illustration design, and animation to voiceover recording. We specialize in creating full-scale video strategies for startups for intangible digital products that are challenging to communicate to end-users, crowdfunding campaigns, and crafting effective product launch videos.

Video production solutions
Techniques we use

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