OrgChart β 2D animation marketing video
Video type:
marketing video
Technique:
2D animation
Duration:
45 sec
About the client
The Org Chart offers businesses a streamlined solution for visualizing and managing organizational structures. With its user-friendly interface, the platform provides real-time access to up-to-date org charts, making it easy to navigate complex hierarchies. By enhancing transparency and improving internal communication,The Org Chart helps companies optimize workflows and make informed decisions. Designed for businesses of all sizes, it integrates seamlessly with popular HR systems for a comprehensive organizational management experience.
Goal
To promote a tool for HR professionals to structure and maintain team charts.
Challenges
The main challenge was to present a constantly evolving organizational structure in a clear and engaging visual format.
What we did
Maintained brand consistency
The video follows OrgChartβs style guide, ensuring alignment with the companyβs visual identity.
The video follows OrgChartβs style guide, ensuring alignment with the companyβs visual identity.
Took a minimalistic approach
Our team focused on a few clear messages to ensure the video is concise and engaging for busy HR managers and business owners.
Our team focused on a few clear messages to ensure the video is concise and engaging for busy HR managers and business owners.
Used targeted content
We operated industry-specific language and familiar terms relevant to talent management, appealing to the videoβs audience.
We operated industry-specific language and familiar terms relevant to talent management, appealing to the videoβs audience.
Ensured versatile usage
Designed to serve multiple purposes, including a social media commercial, a presentation asset, and a tool for conferences.
Designed to serve multiple purposes, including a social media commercial, a presentation asset, and a tool for conferences.
Project breakdown
The video features a 2D animation style with text, diagrams, and interface frames, making it both straightforward and cost-effective to produce. Using a light yet clear visual approach, we created a dynamic and engaging video without the need for a voice-over. The animation guides users through the process of building, managing, and sharing their organizational chart. The story arc begins and ends with the same branded frame, ensuring consistency and reinforcing the videoβs call to action β a demo request.
Results
For OrgChart, Blue Carrotβs team took just three weeks to develop the marketing video from scratch, including storyboarding, scriptwriting, and illustration.
E-learning content development
Explainer videos production
Industry (explainer videos)
Thank you for your inquiry
We will reply within 24 hours during the business week
Thank you for your inquiry
We will reply within 24 hours during the business week