Reflexivity – Motion design case study

Reflexivity, formerly known as Toggle, is a fintech company specializing in AI-powered tools for retail and professional investors. Their platform turns complex market data into clear, actionable insights, helping users make smarter investment decisions. With growing visibility and an expanding user base, Reflexivity needed a high-quality promo video to strengthen their brand presence, especially ahead of a CNBC feature.

The client approached us with a clear task: create a clean, smooth, and dynamic motion design that matched their reference. They provided finalized designs in Figma, which we exported directly and used as the base for animation. The end goal was a polished video ready for broadcast on CNBC.

The biggest challenge was time — we had just 10 days to deliver. To stay on schedule, we worked in parallel with the client’s design team, aligning timelines and deliverables from day one. Fast, efficient communication was key, and we kept the feedback loop tight to avoid delays.

We kept the team agile, responsive, and focused. While one designer handled the 2D motion work, another developed a 3D logo as a bonus. To enhance the final cut, we added sound effects that gave the video a more premium feel.

The final video aired on CNBC as planned — smooth, clean, and on brand. The client appreciated the speed, clarity, and attention to detail throughout the process. Based on early viewer feedback, we adjusted the pacing for even better engagement and delivered a Japanese-localized version to support the client’s expansion in Asia.

“Although it is still early to fully measure the impact, we are very happy with the outcome. Project management was excellent throughout. Blue Carrot delivered everything on time, if not earlier, and their communication was brilliant. They responded to our needs quickly and promptly, making the process smooth and stress-free from start to finish”

Head of UX & Design of Reflexivity

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