Geigsen helps businesses implement strategies that drive results through a human-centered approach. When organizations have a solid plan but face delays, inefficiencies, or hidden obstacles, Geigsen steps in. Their team analyzes dynamics, identifies problem areas, and provides training that equips people to overcome these challenges.
With limited internal resources and many partners requiring training, Geigsen needed a scalable way to expand its efforts. They also required take-away materials that participants could revisit after training sessions to reinforce key learnings.
Given the diversity of potential clients, their domains, and potential problems that may exist, the challenge was to develop a training program that would allow easy adjustments for individual clients and enable them to use only those elements they need.
The Geigsen team structured the curriculum into self-contained modules, each designed to be taught independently. At Blue Carrot, we then broke down the content of each module into separate videos, focusing on individual concepts, making them easy to watch in any order. Anticipating that the materials might also be used for self-paced learning, we designed interactive flows to guide learners through the content independently. Finally, we developed custom course branding aligned with Geigsen’s brand guidelines.
We created a series of evergreen videos that Geigsen instructors can use during their sessions. Each video includes animated overlays to make the content more engaging and easier to understand.
We used an AI avatar to streamline video development. Furthermore, the AI-avatar will enable rapid adjustment whenever we need to contextualize any of the content to a specific client of Geigsen.
We developed interactive slides for self-paced learning. They include activities for reinforcing key concepts learned from each video.
Without expanding the staff or increasing expenses, Geigsen was able to reach a larger audience and further improve the level of information retention by sending learners the follow-up materials.
“Developing the module was a great process and has set us up to build more learning materials for our services. It helped us to think about the best way to teach our material and how we can utilize video format to make our services more engaging”.
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