DreamCo — animated promotional video case study

About the client

Logo of Dreamco design DreamCo Design is a US-based creative marketing and web studio. The company develops and markets websites and apps, serving medium-sized enterprises and small businesses across the United States. DreamCo Design employs retro style branding across its logo, website interfaces, and social media communication, distinguishing itself from trend-chasing competitors through emotional resonance and authenticity.

Goal

The idea was to stand out with an extraordinary animation concept, use it to share corporate values among potential customers, and strengthen DreamCo Design branding as a whole. As a result, the company expected a new video to boost sales and bring them more loyal customers.

The start of any project requires clarification of future video campaign details. In the case of DreamCo Design, we were dealing with a promotional and semi-explainer video for a website’s first screen. That defined the video length and word choice.

All in all, deeper knowledge of the client’s target audience, marketing objectives, competitive environment, and corporate principles helps to create a highly effective piece of animation.

Challenges

The classic animation rules
The video for DreamCo Design is a rare animated promotional video example. We used plenty of frame-by-frame animation and classic animation. Such a video creates both peculiarity and complexity due to the need to understand each scene’s attributes clearly. Any changes to ready-made scenes result in the need to create a new scene from scratch. For this reason, we approached planning for this cartoon marketing video precisely.
Meaningful ‘vintage’ approach
The choice to favor classic animation and post-war American aesthetics required careful preparation before getting into script and style frames. Our task was to develop a visual language that would spread nostalgic vibes and find a way to incorporate the modern things DreamCo Design offers to its clients, specifically internet marketing strategies, eCommerce, website development, and more.
Staying in line with an overall branding
Vintage-style branding helps brands stand out from competitors that hunt for trends and emphasize innovations. It also enables them to connect emotionally to an audience. DreamCo Design exploits retro style in its logo, website interfaces and communication on social media. As a result, we had to adhere to our client’s existing ‘retro’ concept. Explore more on this topic: Creating Characters for Explainer Videos: Tips & Tricks.

The production process step by step

Screenshot showing the development of unique video concept, presenting various animation styles for the DreamCo Design Video

We kicked off animated promotional video production by developing a unique video concept, presenting various animation styles, and aligning on tone, goals, and visuals. From there, we moved through scripting, storyboarding, style framing, animation, and sound production.

Vintage inspiration, modern impact

Screenshot showing the DreamCo Design website with the DreamCo Design Promo Video on it

As the primary style reference, we turned to an animated promotional video case study rooted in mid-60s American advertising—an era that marked the beginning of modern marketing. This vintage inspiration guided the visual tone, while keeping the message modern and relevant to DreamCo Design’s digital services.

Classic cartoon storytelling

Screenshot from DreamCo Design Promo Video showing a screen with an old-style operating system and posters on it

To ensure clarity and engagement, we opted for a classic cartoon format. This allowed us to craft a visually rich, amusing, and emotionally resonant video that spoke to both the nostalgia of the past and the innovation of the present. Follow the link for more information on Blue Carrot marketing cartoon video production services.

Waterfall workflow

Screenshot of storyboard sketch for Animated Explainer Video DNB

We followed our standard Waterfall workflow and upheld our commitment to transparency throughout the project. Every stage—be it scripting, visual development, or voice selection—included two client approval rounds. This process helped us avoid late-stage edits, which are especially costly in frame-by-frame animation, and ensured we stayed on budget and timeline.

One video, many benefits

Screenshot from DreamCo Design Promo Video showing a man working on a computer in the office

The cartoon we created for DreamCo Design is multifunctional. The company can use the video to explain what it does and why it is trustworthy. It can also promote itself on social media and save budget on additional promo video production. Learn more about the strengths of these videos in this cheat sheet for brands: Animated explainer video guide.

Project breakdown

Team behind the video

The project was brought to life by a skilled creative team: a creative producer, scriptwriter, storyboard illustrator, visual artist, motion designer, color editor, sound designer, and voiceover artist. Each member contributed to shaping this promo video animation example from the ground up.

Timeline and production details

It took the Blue Carrot team around three months to complete this animated promo video production. While this type of video usually takes about six weeks, the use of classic frame-by-frame animation extended the timeline. With no shortcuts available, each scene had to be crafted manually—frame by frame—to achieve the desired visual richness and nostalgic feel.

Production steps

Our workflow followed a clear and collaborative structure:

Client briefing
Developing and presenting video ideas
Creating a working script and storyboard
Defining style frames and visual details
Producing frames and assembling them into animated sequences
Finalizing sound production
By maintaining two rounds of approvals at each stage, we ensured a smooth production process and avoided costly revisions, all while delivering a high-quality promo video animation example that hit every mark.

Screenshots

Animated promotional video example results

DreamCo Design reported growth in conversions soon after adding a video to their main page header. In brief, our customers were delighted with the collaboration with Blue Carrot. As planned, they posted the video on their website’s home page and also used it in their YouTube promo campaigns. DreamCo Design marketing executives said the company boosted conversions on its home page and received several new clients.

At Blue Carrot, we enjoy turning our work into animated promotional video case studies and polishing our services by analyzing each project experience. Explore more on building smart video campaigns here: Video marketing ROI: measurement metrics and improvement methods.

Client testimonial

“The team at Blue Carrot met expectations, fulfilling the client’s vision. Their talented team is creative, collaborative, and communicative.

Clients who remain transparent will have a successful partnership with their team.”

Jay Correia

Owner at DreamCo