Infoskill — explainer video case study

Infoskill (now part of Falkon Technologies) is a Toronto-based boutique managed security and technology services company. The company specialized in providing tailored IT solutions, focusing on cybersecurity, managed services, and technology consulting.

Our task was to create a video that delivered an overview of Infoskill’s main goals: provide skill sets that are not available, complement the resident security and technology team members in order to facilitate business functions, make technology an enabler for businesses rather than a hindrance, and to secure the organization.

We struck a good balance of predictability and creativity to introduce Infoskill to their target audience. We thought a clean design and feature-focused script would provide just enough intrigue for the viewer to want to follow up on the call to action to learn more.