Explainer videos can be indispensable as the best way to present your project, service or business. It is not a secret that video is a fantastic tool for promoting your brand.
When stepping into the area of animated video, you may be confused by the variety of styles.
Yes, explainer video can be made in different styles. One of them is whiteboard animation which is becoming more and more popular.
So why do so many businesses choose whiteboard animation?
Whiteboard animation itself is quite simple and predictable in terms of cost and production. Basically, it consists of a number of appealing illustrations, processed by software, which produce a nearly complete video. The finishing touches are then applied by a motion designer. The process is quite straightforward and you can expect that there will be no surprises. Your production team will be able to estimate work hours precisely. That’s why you should expect a relatively inexpensive flat rate per minute.
However, things start to get tricky when it comes to “dynamic whiteboard animation”, a style which combines classic whiteboard animation with movement. Dynamic Whiteboard allows the application of expensive animation methods (only where it is really necessary) while keeping costs down by basically using classic whiteboard animation. For example, this style may incorporate moving/talking characters, motion graphics, 3D animation or any other animation approach. Accordingly, your production team is able to estimate work hours only after a scriptwriter comes up with a concept proposal. Yet even still, you can expect that there won’t be any surprises. The final cost is proposed along with a concept. It is at this moment when costs can be increased/decreased by revising the concept.
To give you a more clear understanding of the difference between the pure whiteboard and dynamic whiteboard take a look at these two videos:
Not very Dynamic:
The idea here is similar to what happens with cost. Being a comparatively simple animation style, whiteboard animation requires less effort, thus a 1-3 minute video made in this style usually takes about 4-6 weeks. It could even be done in seven days on occasion! The situation changes when a customer requests Dynamic whiteboard. The only question here is: “how dynamic do you want it to be?”… And the customer’s answer is actually the factor which could increase or decrease the amount of time required to produce the video.
Despite the fact that whiteboard videos are quite simple, they are fun and memorable at the same time. Most people will be excited watching a fast moving arm illustrating the narration. With the help of this style, complicated things seem more simple to the audience.
Nevertheless, there are some limitations to using whiteboard style. For example, it’s hard to explain a complicated industrial product without using 3D animation, since characters made in this style don’t interact or speak, the movements are minor.
Whiteboard animation is also comprised of “hand-drawn” and, generally, “cartoonish” illustrations. This is probably the most frequent reason why clients don’t choose this style. Huge companies may find it out of compliance with their brand guidelines, while smaller companies may consider this style as something “different” from their website, logo, etc.
This may not necessarily be a problem. Whiteboard animation can be an outstanding “ice-breaker” for your visitors/customers. Even if the style looks a bit “different”, it can incorporate your brand colors, identity and other things in order to make the viewer feel your brand.
a whiteboard video may cost 2-3 times less than a typical explainer made in a flat design.
turnaround time is relatively short and very predictable.
it guarantees a great value for minimal cost.
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