Looking to launch a successful crowdfunding campaign? This mainstream fundraising model helps startups, entrepreneurs and established businesses bring their amazing ideas to life. Kickstarter – an American-based crowdfunding platform that was created in 2009 and has reportedly received pledges worth more than 5.4 billion U.S. dollars is among the largest crowdfunding platforms.
Today, we’re going to tell you how a Kickstarter campaign can increase your chance of success, and why projects with videos have a higher success rate. Then, finally, you’ll get to know how to make a Kickstarter video guaranteed to make an impact.
- Why Making a Kickstarter Video?
- How to make a Kickstarter video: Step-by-step Plan
- 5 Kickstarter Video Tips From Pro
- How Blue Carrot Can Help?
Whether you’re making a Kickstarter video or using another platform, you need a crowdfunding video to reach your goal. Using a video in your Kickstarter campaign can make or break your chance of success. Of the nearly 1,000 projects that have completed funding so far, projects with videos have had a success rate of 54%, while ones without have had a success rate of 39%.
Projects that have completed funding and included videos have had a success rate of 54%, while once without – 39% 💥
Of course, it’s not only about the presence of a video. Kickstarter mainly focuses on creative projects so your video should be catchy to help it stand out.
📌 Take a look at our Kickstarter case for Cell Locker – a straightforward accessory that eliminates cell phone use while driving. The topic of car accidents isn’t easy to talk about so we used a cartoon-style video to relieve the tension.
📌 Another example is Orca Helix – the world’s first adjustable toilet. Just look at this device – the design is astonishing with its monochrome colors and the video highlights the best sides of the product.
The Kickstarter funding system is thought out down to the last detail. If the project fails to reach its funding goal, the pledges are returned to the patrons. To help you launch a great Kickstarter campaign, we’ve created a handy guide on how to make a successful Kickstarter video.
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🥕 The most comprehensive article on video production pricing
🥕 How to avoid animation mistakes during first video?
Before moving any further, let’s discuss the vital things you need to pay attention to while creating a Kickstarter video.
👉 First, you need to choose which video you will make – live or animation.
Live video is good when you want and know how to talk to the camera, and also have something to show. This will add extra trust.
Animation videos allow you to stand out from the stream of live videos. In addition, it will show the prospective picture of your product if it doesn’t exist yet. And this is exactly the thing you’re raising funds for.
👉 Second, you need to choose the dimension. For example, the animation could be 2D or 3D.
3D – is a good choice if you want to show a physical product.
2D is the best for everything else. Note that creating 2D is cheaper than 3D.
Now we came close to the steps and ideas for creating a Kickstarter video.
Talk about your product as if it was a book character. The video must tell a story, afterall, people love stories and want to be a part of them. Make sure you have a true story – write it down, tell it with heart, keep it simple and memorable. Here’s a list of topics to cover in your video:
- Tell who you are
- Tell the story behind your project: how did you develop the idea? What stage is it at? How do you feel about it?
- Ask for people’s support. Explain why you need it and what you’ll do with their money.
- Talk about your advantages, using any images you can.
- Thank everyone!
Your video will be successful if it creates a moving narrative that makes the viewer want to be a part of something that just feels good.
The video must both catch and hold peoples’ attention. If you manage to describe the main idea with one convincing sentence, you will capture your audience’s attention.
According to the study, the human brain remembers the general sense easier than small details. If the listener doesn’t understand the fundamental idea of your video, there is a high chance that they don’t get the information at all.
It should reflect the essence. Business leaders around the world always answer similar questions:
- What is your product about?
- Why do we need your product?
- What is your idea?
So, make sure you’re crafting the message right and deliver value first.
Your video shouldn’t be too vague. First, people want to know what they are funding, and they need to know it fast. Explaining every detail of the product, how it works, etc. – will not serve you well. Instead, focus on the crucial features that make your product unique and highlight them in your Kickstarter video.
It should be legal. It is reasonable to follow the right of copyright in Kickstarter video production, so it will be reasonable to get a professional consultation before launching the development process.
Your video needs to motivate. Think over your CTA very carefully since these would be the words that finally convince investors to either work with you or never get in touch again. Make your CTA clear and not complicated to accomplish.
If you want to know how to make a professional Kickstarter video, here are tips you should follow.
5 Kickstarter Video Tips From Pro
Setting your goals beforehand is an absolute must. The goal of any Kickstarter video is the same – raise awareness of your product and make people believe in your idea.
👉 To put it simply, take a look at the sales funnel.
Users haven’t heard about your product yet, so you’re at the top of the sales funnel. The goal here is to make a video interesting and informative enough so that people decide to fund your product.
A well-written video brief is one of the crucial Kickstarter video tips. It can save you time, money, and trouble along the way, as well as help the production studio truly understand your needs.
What is a brief exactly? An animation brief is a document created by a production team in close cooperation with the client. This deliverable contains all the critical points about the client’s product, their target audience, marketing expectations, and more.
👉 The goal of the briefing stage is to understand their marketing needs better. And here are some tips on writing an animation brief and a few leading questions the brief should answer:
- What do you need a video for?
- Who is your target audience?
- Who will the video be shown to?
- What messages or ideas do you want to convey?
- How exactly are you going to do that?
When developing video production for Kickstarter, you must think as your target audience thinks. To achieve this, brainstorm about what visuals would be relevant to your audience, what styles may excite them, and what voiceover tone and the story will trigger their interests or emotions, etc.
👉 For example, if the audience you’re aiming for is made up of younger people, it would make sense to include contemporary graphics, trending animation styles, and out-of-the-box ideas.
A potential backer watching your Kickstarter video should be able to walk away with one clear message. So, if you want to know how to make a good Kickstarter video, make it consistent and clear.
It’s a common mistake to mix different audiences or different messages in a single video. Thinking that it will be effective to communicate with all of the target audience groups at once isn’t a good idea. In practice, such a decision causes an entirely opposite effect, reducing the engagement of all groups together.
👉 Your potential backers should know:
- What you’re making
- Why you’re making it
- What you need to make it
- What they’ll get in return for supporting you.
Though Kickstarter video requirements don’t include time limitations, we assure you that a long Kickstarter video won’t kill you.
The optimal length for a Kickstarter video is twithin the limit of 3 – 5 minutes. The first 8 seconds are decisive since a person will decide whether to watch it to the end or close it.
👉 So put all your story in time limits and get the important stuff out of the way early.
Blue Carrot is an animated video production house with extensive expertise in creating all types of videos and knows how to make videos for Kickstarter and other crowdfunding platforms, like Indiegogo, SeedInvest, etc. With 7 years of experience, we can help you create the right video content that catches your target audience and serves your business goals. Check our portfolio here.
We understand that if you are looking for investments for your project, your advertising budget is limited. That is why the Kickstarter video cost is discussed individually in every specific case, with the primary goal to make the price fit into your limits.
EXPLORE OUR CASE STUDIES:
🥕 Boosting sales for AUKA app with our minimalistic video
🥕 Stylish video for promoting DreamCo agency
🥕 Increasing landing page conversions with our video for Scrathpay startup
Now you know how a Kickstarter video can help you boost your project. Putting some effort into video production is really worth it as it helps you increase awareness of your product and engage the audience, which is a crucial point if you want to get support from your audience.
With this detailed guide on how to create a Kickstarter video, you can be sure that your video will make a much more impact and lead to a successful campaign.
ARE YOU CONSIDERING CREATING A VIDEO?
🥕 Check out what Blue Carrot has to offer.
If you have a great idea yet to be realized, let’s start promoting it on Kickstarter with the help of our crowdfunding video service. Get started today! 🚀