Auka fintech explainer video case study

Auka (now Settle) is a Norwegian fintech company specializing in white-label finance management apps for banks and financial institutions across Europe. Their flagship product is a customizable mobile application for online money transfers designed to seamlessly integrate into a client’s existing banking ecosystem.

Auka approached our team with the goal of enhancing their marketing efforts through a clear and engaging explainer animation. The video was intended to support their sales managers during offline partner meetings and email communications, helping them better communicate the value of their product to a conservative B2B audience.

During the discovery phase, we identified several key challenges for this fintech explainer video case study:

• Conservative B2B audience
  While the end users are individuals, the target buyers are banks and financial institutions. This means the decision-makers are conservative European bankers—an audience that demands clarity and credibility. 
• White-label application promo
  This was an uncommon fintech app video case study, as we were tasked with promoting a white-label solution to banks. These banks would later customize the app for their clients. As a result, we had no specific branded interface or identity to showcase in the video.
• Functionality-focused approach
  Auka’s audience, primarily bankers, was largely unfamiliar with secure, cloud-based online payments. We needed to showcase how the solution would empower their customers to send money effortlessly, highlighting functionality over emotional storytelling.
• Latest visual trends meet classic storytelling
  Auka’s product required a clear explanation of its concept and workflow, which posed the risk of creating a dull, overly technical video. For this finance & fintech explainer video example, we avoided using characters and leaned into a trendy visual style paired with a dynamic female voiceover to keep the tone fresh and approachable.

This banking explainer video case study followed our typical production workflow, with a timeline of six weeks and around 185 hours of work.

1. Client briefing
   
   We learned that decision-makers were open to longer video options if they clearly demonstrated how the product could improve customer loyalty. We also needed to emphasize trust and reliability—key for promoting a cloud-based solution in the finance sector.

2. Script development
   
   The messaging highlighted the app’s core features and benefits. Since the solution targeted B2B sales, we focused on how banks could use it to attract and retain clients—similar to what’s seen in successful e-commerce or advertising videos where benefits are shown through real-life usage. Explore more on this topic: A Complete Checklist on How to Write a Script for an Explainer Video. 

3. Storyboard
   
   We built the story around a simple, relatable scenario: a person instantly transferring money to a friend who banks with a different institution. This grounded the banking explainer video case study in everyday use while showcasing functionality.

4. Style frames and illustrations
   
   The visual style—minimalist with cyberpunk accents—supported the video’s tone and made the technology behind the app feel sleek and accessible. It also allowed us to produce more efficiently, conveying more information without overcrowding the voiceover.

5. Animation and sound
   
   To keep the video dynamic, we used on-screen smartphone visuals instead of animated characters. This approach not only reduced production time but also made the content more relevant to our target viewers. 

We produced a 120-second fintech explainer video for Auka (now Settle), designed for offline sales meetings and email outreach. 

The final animation included:

• Clear walkthroughs of key application features;
• A dynamic visual style combining technology-forward design with minimalist storytelling.

Want to know more about video explainers for tech startups and other businesses? Check out our Explainer Video Guide