Goal
To present Airtower Networks’ solutions for wireless building maintenance through a compelling and visually engaging format.
Airtower Networks — 2D explainer video case study
Video type:
explainer video
Technique:
2D animation & 3D elements
Duration:
a series of videos up to 60 seconds each
About the client
Airtower Networks is a wireless connectivity provider focused on cutting-edge solutions for healthcare institutions, offices, and multifamily residential buildings. The company designs, builds, and maintains end-to-end connectivity services that improve the lives and businesses of its customers.
Challenges
Due to the innovative nature of Airtower Networks’ product, its promotional campaigns always include explanatory elements that demonstrate how customers will benefit from opting for wireless connectivity services. The key challenge was to communicate the value of invisible infrastructure—wireless networks—clearly and persuasively to different audiences.
What we did
Strong creative foundation
We collaborated closely with producer/editor/director T.J. Misny, who provided all the essential creative assets—storyboard, art style, and script. This solid foundation allowed us to focus on visual execution and narrative flow while staying aligned with the client’s vision and messaging goals.
Real-world context for tech
Each video was designed as a short, immersive tour through different building types—healthcare, office, and residential. This approach helped illustrate how Airtower Networks’ solutions function in real-world settings, making abstract tech feel tangible and relatable to viewers.
Building trust through expertise
To strengthen credibility and engage the audience on a deeper level, we incorporated video quotes from Airtower Networks’ experts. These expert insights helped deliver key messages with authority and built trust by showing the faces behind the innovation.
Design that reflects core values
Visually, we blended clean 2D animation with subtle 3D elements to bring depth and clarity without overwhelming the viewer. This minimalist style emphasized Airtower’s core values—reliability, flexibility, and high-level security—while keeping the focus firmly on the user benefits of wireless connectivity.
Results
The final video series delivers a cohesive narrative that bridges high-level brand messaging with detailed product storytelling. By combining visual storytelling, expert voiceovers, and a minimalist yet dynamic animation style, the videos effectively demystify Airtower Networks’ technology.
This approach not only made complex infrastructure feel accessible but also reinforced Airtower’s brand as dependable and forward-thinking. The explainer series now serves as a versatile communication tool—ideal for presentations, social media campaigns, and on-site client engagements. Watch this project on Behance
E-learning content development
Explainer videos production
Industry (explainer videos)
Thank you for your inquiry
We will reply within 24 hours during the business week
Thank you for your inquiry
We will reply within 24 hours during the business week