Brainedge – AI course localization case study

Brainedge is a technology startup that aims to take leadership in the online education industry, challenging giants like Coursera and Udacity. Their primary goal was to tackle two major issues: the high drop-off rates of students in online courses and the limited accessibility of content for non-English-speaking audiences.

Brainedge tackled these challenges by introducing a learn-to-earn system, rewarding students with crypto coins for course progress and performance. They also used AI to make content localization faster, expanding access to global learners.

To validate their hypothesis, Brainedge needed an initial portfolio of courses to be created from scratch and then localized into two additional languages to launch the platform within a reasonable timeframe.

Brainedge was looking to create courses to cover fourteen areas of expertise, from communication and marketing courses to algorithmic trading and blockchain, consisting of: 

• 94 courses;
• 381 individual lessons, all of which would be translated and localized into three languages (Spanish, French, and English).

The challenge was how to create a portfolio from scratch fast, that was cost-effective but yet of high quality and make it happen within 4 months.

1. Curriculum mapping – Miro
   Developed a comprehensive curriculum map to structure the learning plan.
2. Market research for existing courses
   Analyzed available courses on the market to identify suitable materials.
3. Branding and reformatting purchased courses – After Effects
   Customized and branded pre-existing courses to align with the platform’s design and standards.
4. Scriptwriting and assessment creation for new courses – ChatGPT
   Utilized AI to draft course scripts and create assessments tailored to learning objectives.
5. Courses filming
   Coordinated all aspects of filming, including planning and execution.
6. Custom graphics and LMS thumbnails – MidJourney
   Designed unique graphics and icons for both videos and the LMS.
7. Branding new courses – After Effects
   Applied consistent branding to newly created courses to match the overall platform style.
8. Localization into two additional languages – DeepL + Heygen
   Translated and localized courses into Spanish and French, using AI tools to generate voiceovers and adapt lip-syncing seamlessly.

We delivered all 94 courses on time, within budget, and to the highest quality standards. We completed the project in just four months by reusing content, using AI tools, and creating templated assets. This helped Brainedge launch its e-learning platform quickly and reach a global audience with localized content.