KOA — branded video case study

KOA (Kampgrounds of America) is the largest system of open-to-the-public campgrounds in North America, offering a wide range of camping experiences. From traditional tent sites and RV parks to cozy cabins and unique lodging options, KOA provides comfortable and convenient stays for outdoor enthusiasts. With over 500 locations, campers enjoy amenities like clean restrooms, recreational activities, and friendly customer service. Whether planning a family vacation, a weekend getaway, or a long-term stay, KOA delivers memorable camping experiences across diverse landscapes.

The main goal was to strengthen the sense of community around the KOA brand as a whole by creating a funny video for April Fools’ Day.

Our 3d video production company created a 73-second humorous and lighthearted video in a 3D low poly style introducing KOA’s (mock) new product releasing on April Fools’ Day—the Campsite in a Box.

This short video that introduces the box and its content was posted to KOA’s social channels. The items in the Campsite in a Box initially seem plausible, but move toward the unbelievable—making the joke more obvious. Just within the first week, the video garnered 49,000 views with an extremely positive 13% engagement rate.