One of the top U.S. universities — e-learning video case study

The project aimed to design and develop an online version of the University’s degree course Innovations in Healthcare (also referred to as Healthcare Ecosystem Development). Our role was to enhance live-shoot videos with animated overlays to improve student comprehension.

The primary challenge was the production speed. A typical animation team (illustrator and animator) can produce only 2-3 minutes of animation per day—far from the required pace. Maintaining a consistent visual style across a larger team posed a challenge too. 

Given the strict deadline for publication on Coursera, we focused on optimizing resources and coordinating production units efficiently. To ensure enough time for revisions and fine-tuning, we set an ambitious goal: producing the entire video course within one month. This required a daily production output of approximately 10 minutes, including outlining the story, developing illustrations, animating, rendering in Full HD, and preparing 4K rushes.

To meet the deadline, we structured the production workflow efficiently:

1. Reinforced the team with additional illustrators and animators.
   
   
2. Assigned an art director to maintain a unified visual style.
   
   
3. Appointed a dedicated production manager as the central point of contact.

4. Implemented a structured workflow to streamline approvals and revisions.

Through close collaboration with our partners and the university, we successfully delivered the project on time. The university launched the course both on its internal platform and on Coursera as planned, meeting all deadlines.