Catchlight is a platform that helps financial advisors grow their business. The core of their approach is a data analysis through which they identify potential leads. With its ability to gather up to 2,000 data points on a prospect, Catchlight pinpoints suitable leads. Based in Boston, it’s revolutionizing how advisors approach client acquisition with AI-driven insights.
The very first goal was to introduce Catchlight to a bigger audience. Mainly, Catchlight wanted to demonstrate through a video how its AI technology accelerates lead acquisition and showcases the process: engage leads with targeted messaging and measure what’s driving growth. Overall, the client wanted us to create a clear and understandable explanation of the platform’s benefits for both tech-savvy and non-technical audiences.
We did not face any challenges, and the process was smooth and rewarding thanks to the client’s clear request and communication.
The client provided a draft script, and we developed the main motion graphics video from it. We also produced two shorter cuts to fit other marketing goals.
The video successfully achieved the client’s main goal: showcasing how its AI technology works. The animation has been used by the client for various marketing goals.
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We will reply within 24 hours during the business week