Lernetz — e-learning video series case study

LerNetz AG is a Swiss company specializing in digital learning solutions. They create custom e-learning tools, mobile apps, and educational content for businesses, schools, and organizations. Their team of around 50 people works in a self-organized, collaborative environment focused on innovation, creativity, and impactful education.

The goal of the project was to create an animated online course for LerNertz’s sales representatives. The course aimed to train the sales team on how to effectively sell the company’s insurance products using the six key moments that lead to success.

One key challenge was the need to distribute the training across various departments and locations. As a well-established company with a wealth of pre-existing branded content, the client had a specific request: the videos needed to align precisely with their established visual style, including both illustrations and animation.

Additionally, ensuring error-free content creation was crucial, as the correction process was complex, involved multiple stakeholders, and could potentially impact the company’s reputation if not handled carefully.

1. Approach to Video Preparation:
   Inspired by the client’s simple and clear tagline, we adopted the same approach for the video preparation. The course consisted of 35 minutes of animated scientific explanations by Blue Carrot, complemented by live shot practical examples from LerNetz.
2. Video Structure:
   The content was divided into 6 short videos, making the course easy to follow and digest.
3. Alignment with Corporate Style:
   All graphic elements adhered to the client’s corporate style guidelines, ensuring a consistent look and feel across all materials and throughout the company.
4. Multilingual Approach:
   The final product included full HD animated videos, available in German, French, and Italian, to ensure a multinational reach.
5. Completion Timeline:
   Within two months, we successfully prepared and delivered the training course for distribution among various departments.

LerNetz received a seamless delivery of the training course, with smooth integration into their workflow. The client’s executives believe the course is contributing to sales growth, and positive feedback has already been received from employees, highlighting its effectiveness and value.