ecosio — 2D explainer video case study
Video type:
explainer video
Technique:
2D motion graphics
Duration:
84 seconds
About the client
ecosio is a technology company specializing in tailored electronic data interchange (EDI) solutions for businesses. Their all-in-one EDI service combines a well-designed network, user-friendly software, and expert support, helping companies avoid the challenges of managing EDI in-house.
Goal
The goal of the video was to explain ecosio’s EDI as a service in a professional yet approachable manner, demonstrating the benefits of a fully managed solution. The video was designed to resonate with potential customers, giving them clear reasons to choose ecosio over traditional self-managed EDI systems.
Challenges
The main challenge was to make a highly technical process (EDI) easy to understand for a B2B audience without oversimplifying.
What we did
Developed a concept that translated complex EDI processes into clear and engaging visuals.
Wrote a script that balanced technical accuracy with simplicity, ensuring accessibility for a diverse B2B audience.
Designed a high-tech yet friendly 2D motion graphics style aligned with ecosio’s branding.
Produced animation, illustrations, and sound effects to enhance clarity and engagement.
Project breakdown
1
Concept Development & Storyboarding
We defined the storytelling approach to present EDI as an easy-to-use service and created a storyboard to outline the video’s visual flow and key messaging.
2
Scriptwriting & Style Development
The team crafted a script that clearly explained ecosio’s value proposition and developed a high-tech motion graphics style that fit ecosio’s brand identity.
3
Animation & Illustration
In the next stage, we animated scenes with smooth transitions to keep the video dynamic and engaging.
4
Final Editing & Sound Design
Final touches included adding sound effects and animation details. Our explainer video services also Integrated ecosio’s provided voiceover for a polished final product.
Screenshots
Results
Over the course of 8 weeks, Blue Carrot delivered a high-quality explainer video that effectively communicates ecosio’s EDI solution. The video serves multiple sales funnel stages, including Awareness and Decision, and is used across ecosio’s website, social media, and YouTube.
E-learning content development
Explainer videos production
Industry (explainer videos)
This content is licensed under a Creative Commons Attribution 4.0 International License.
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Thank you for your inquiry
We will reply within 24 hours during the business week