Inpher — 2D explainer video case study

Secret computing is a technology crafted by Inpher to enable its clients to collect and process data that might be private, sensitive, or confidential. To protect such information, Inpher applies encryption that prevents anyone from seeing or copying data and passing it to a third party. As a result, companies can conduct data science projects and leverage machine learning without putting their clients at risk or breaking GDPR.

To raise product awareness and explain to potential customers how the service works.

The key challenge was to promote the product in a way that demonstrated a clear understanding of their needs and the difficulties they faced, while also showcasing that a solution was already available to enhance their business flow.

In our animation for Inpher, our creative team opted for a minimalistic style and light colors to challenge the typical presentation of digital tech innovations as something complicated and requiring extra knowledge. Instead, Blue Carrot created a series where the visual story is based on stylized interfaces in line with Inpher’s general branding and metaphors, which translates concepts of data protection, AI-powered analytics, and many others through attention-grabbing 2D illustrations.

Blue Carrot created a series of three explainer videos for Inpher to raise awareness of their tech product without directly showcasing what it looks like. The videos focused on resolving issues related to processing customer data protected by GDPR, corporate firewalls, and other privacy settings. 

The first video addresses the common obstacles faced by analytics professionals when delivering accurate data for service improvement, while the second and third videos provide specific examples of how Inpher works with data and highlight the opportunities it offers to customers. The campaign successfully sparked interest in Inpher’s solution, demonstrating its value without revealing its physical form.