Kalgera — explainer video case study

Kalgera is a financial technology company focused on providing innovative solutions for the wealth management industry. It offers a simple and secure fintech platform designed specifically for older individuals. The platform allows users to manage their finances in collaboration with a nominated carer, enabling them to stay on top of their money without compromising sensitive information such as PINs or account details.

The Kalgera guys came to us for help creating a video for their unique platform. If you’re unfamiliar, Kalgera is a London based innovative digital platform that supports caregivers of the elderly in the day-to-day management of their finances.

We decided to make the video bright and light with the help of a white background and colorful characters. Since clarity and engagement were key, we opted for high-quality 2d animation services to bring the concept to life. All these visual details showcase the product as easy and discreet, which was exactly how we wanted the target audience to see it. The storyline is based on a classic use-case approach—a short story about a representative from the target audience.