GIN — promo video case study

Support a new product launch with a marketing video while raising brand awareness and the potential client’s curiosity.

We produced a minute-long animation with a captive storyline that utilizes light new product integration. The idea behind this solution was to motivate people to share facts from the video and the video itself. We composed music and opted for a cartoon style animation to make this video soulful and entertaining.

You might recall the words of marketing professor Jonah Berger: “People don’t just share information, they tell stories. But just like the epic tale of the Trojan Horse, stories are vessels that carry things such as morals and lessons. Information travels under the guise of what seems like idle chatter.”

To make our message valuable, it must be so integral to the narrative that people can’t tell the story without it. Just like we can’t tell the story of gin’s birth, not mentioning Gin itself.

Posted on Facebook alone, the video received almost 10K views in three days, which is a hundred times more than their Saint Patrick’s Day post received over a three month period.