ProWriter — SAAS explainer with UI-animation case study

ProWriter, a platform for freelance writers to create and share their portfolios. Key advantages of the platform include easy-to-use tools to organize a writer’s portfolio with desktop and mobile view, portfolio visibility for search engines such as Google, and much more.

👉 By opting for ProWriter, freelance writers can find clients faster and work on projects that perfectly match their expertise. 

Attract new users to register on our client’s platform (ProWriter) and encourage existing ones to enjoy all of its perks. The video was requested by Presto Media for ProWriter. 

The message we share with the target audiences through this video is that ProWriter  is the ultimate time-saver for freelance writers searching for new clients. 

The Blue Carrot team came up with the idea of a short video suitable both for promotional campaigns for new users and communicating with the existing ProWriter community on the website or social media. 

The video starts by highlighting the primary user’s pain point (the time- and effort-consuming search for new clients) and then takes them on the journey through creating a ProWriter account, linking articles and videos to their portfolio, adding certificates, and sharing links with potential clients. Presto Media provided the original voiceover and Figma layouts to integrate into the video.  

The final video features an actual user interface with visual effects to make the platform journey dynamic—all while in line with the ProWriter corporate style.