Punahou Connect — explainer video case study

Punahou Connect is a platform developed by Punahou School, located in Honolulu, Hawaii. With a vibrant campus community, Punahou is the largest coeducational, independent K–12 school in the United States operating on a single campus. And yes—among its many accomplished alumni is none other than Barack Obama!

is a platform developed by Punahou School, located in Honolulu, Hawaii. With a vibrant campus community, Punahou is the largest coeducational, independent K–12 school in the United States operating on a single campus. And yes—among its many accomplished alumni is none other than Barack Obama!

The main goals of the Punahou Connect video are to explain the online platform to the alumni and encourage them to sign up.

Instead of creating a boring and traditional tutorial, we wanted to tap into people’s emotions by presenting Punahou Connect as a reminder of the alumni’s nostalgic student memories.

To bring alumni down memory lane, the video features traditional Hawaiian symbols like aloha shirts, Hawaiian music, and malasada (sweet fried doughnuts that are very popular in Hawaii). The visual style is in the Punahou School colors of yellow and blue colors.

The final video delivered more than just information—it sparked an emotional connection. By focusing on storytelling and creativity, we tapped into what truly drives engagement. After all, it’s emotions that get shared, not just facts.