UI animated explainer video case study

About the client

Sievo is a global leader in procurement analytics for large enterprises, helping organizations make smarter purchasing decisions through advanced data consolidation and insight generation.

Goal

Position Sievo as the go-to procurement analytics solution for large enterprises. The goal was to explain Sievo’s complex solution in a simple, engaging, and visually driven way. The video needed to resonate with corporate decision-makers, quickly conveying the platform’s value proposition.

Challenges

The project included two deliverables:

A full-length explainer with voiceover
A shortened, soundless version for event use

The event version required particular attention: it had to communicate clearly without relying on voiceover or sound. That meant everything—from the UI highlights to scene transitions—had to be self-explanatory and visually cohesive.

Our approach

We created a clean, UI-focused animation that shows how Sievo transforms procurement data into actionable insights.

Screenshots

Project breakdown

Script

We finalized the visual descriptions and voiceover text at this stage. This included refining how abstract concepts (like procurement data mapping) would be visualized.

Storyboard

The storyboard defined the framing and flow of each shot. Styleframes locked in the final visual style, built from references provided by the client.

Illustrations

Based on the storyboard and styleframes, we produced the final visuals, aligning closely with Sievo’s UI and branding.

Motion design

All movements and transitions were crafted to bring clarity to the story. We added music and sound design only after animation was approved—though the shorter version was intentionally kept silent.

Results

We delivered two versions of the video in just 2.5 months:

A complete explainer with voiceover for the website and sales use
A shorter, soundless version optimized for trade shows and corporate events

Both videos helped Sievo clearly articulate the value of their platform to different audience segments.

Client testimonial

“We got the two videos delivered on time, with great quality and an understanding of our business (which for many is very difficult to understand). They delivered as per the agreed timeline, with support, understanding, and quick responses.”

Department Head, Sievo

Sievo – UI animated explainer video case study

About the client

Goal

Challenges