ThatRound – explainer video case study

ThatRound is a UK-based startup operating in the venture funding space. Their digital platform acts as an aggregator and marketplace, connecting early-stage startups with trusted fundraising services—such as angel networks, VC partners, and investment advisors.

The client approached Blue Carrot to create a homepage explainer video that would:

• Clearly explain what ThatRound does and how it works
• Differentiate it from individual fundraising providers
• Build trust with startup founders
• Prompt visitors to sign up for a paid subscription

The video needed to be short (ideally 1–2 minutes), visually engaging, and aligned with the visual identity of their new website.

The biggest challenge was ensuring that viewers instantly understood how ThatRound differs from typical fundraising services, while still grasping the platform’s layered functionality. The client provided an initial draft of the script, but it required refinement to clarify the positioning and ensure the message was sharp, concise, and startup-friendly.

Visually, we aligned the animation with the platform’s clean, modern UI to create a cohesive and trustworthy brand experience.

Our team led the project from the first scripting session to final file delivery, covering:

• Script development.
• Storyboarding
• Illustration & animation
• Voiceover
• Sound design

Key outcomes include better user understanding of ThatRound’s core offering and clearer positioning vs. competing services. The final video runs for 1 min 17 sec and now sits at ThatRound’s homepage.

An excellent video that we were very happy with. Their timing was great, and their communication was perfect. The team managed the project well, ensuring they delivered on time and communicated well via email, messaging apps, and online meetings.

Read the full review on Clutch

Bradley Jones
Founder, ThatRound