TrouDigital — explainer promo video case study

TrouDigital is a software producer focused on solutions for managing digital displays. Its media players are pre-configured devices that allow users to watch multimedia content from the Internet on any digital screen connected to them.

To promote digital signage media players by proving they are easy to set up and use.

TrouDigital approached Blue Carrot with a request to produce a digestible short video sharing how quickly and easily one can start watching media files with the TrouDigital player they have just unpacked. A future video was supposed to be used at various sales funnel stages by adding it to a product landing page and onboarding emails.

The video gives brief step-by-step instructions on what a client should do after they receive their signage media player. It features real TrouDigital media platform interface details and invites interested users to request a project quotation immediately. In addition, the video was created in line with the existing TrouDigital brand identity in terms of its color solution and 2D animation style, to make it look natural on the client’s website and make the brand easy to recognize. 

It took Blue Carrot 4 working weeks to produce an explainer video for TrouDigital. The creative team took over the whole production process, including overall management, storyboarding, illustrating, motion design, and soundtrack (except for a voiceover, which the client provided).