Imperium Jets β€” promo video case study

Video type:
promo video
Technique:
2D motion graphics & UI
Duration:
85 sec

About the client

Imperium Jets is a cutting-edge platform that connects private jet operators and agents with leading distribution channels worldwide. It enables users to sell private flights by seat, providing a seamless and profitable solution for the industry.

Goal

Imperium Jets sought a promotional video to communicate its value proposition, attract operators and agents, and showcase how the platform simplifies private jet sales.

Challenges

  • Demonstrating a complex digital platform in a clear and engaging way.
  • Ensuring the video appeals to a diverse audience, including those unfamiliar with aviation tech.
  • Creating a visually compelling narrative that enhances brand recognition.

What we did

Structured animated storytelling
Blue Carrot developed an animated story based on explainer video principles. The video clearly explains the service’s value, guides potential customers through its core idea, and shows them how to add their private flights to the database.

Dynamic visuals with mixed techniques
The video integrates multiple artistic techniques to make the promo message both convincing and visually engaging. It blends live-action stock footage featuring private jet passengers with UI elements and 2D animation overlays.

Full-cycle production
Blue Carrot handled the entire production process, tailoring the approach to Imperium Jets' audience. The website interface, live footage, and numerical data highlight key benefitsβ€”profit maximization and ease of use β€”reinforcing the video's credibility.

Brand consistency for a recognizable identity
We incorporated the company’s brand colors and aesthetics into the video to ensure it aligned with its visual style. This consistency strengthens brand recognition and trust among viewers.

Results

The promo video effectively highlights Imperium Jets’ key benefits, making it easier for potential customers to understand and adopt the platform. The animation and real-life footage mix adds credibility, while the brand-aligned visuals enhance recognition. The video can be leveraged across multiple marketing channels, driving engagement and conversions.

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