Farmland β promo video case study
Video type:
promo video
Technique:
3D
Duration:
3 video
About the client
Mystery Tag (for the Farmland game) (MysteryTag, https://en.mysterytag.com, 2024), a Cyprus-based company specializing in mobile games.
Goal
To effectively promote the clientβs mobile game and increase user engagement through a targeted video.
Challenges
Mystery Tag needed simple yet intriguing videos to present its new game to customers. The video had to be short for advertising on social media and app marketplaces where users have a short attention span. In addition, the task was to showcase an already-developed game (Farmland) so users could see the gameβs advantages, such as high-quality, eye-pleasing 3D graphics, a handy interface, and intuitive tasks at each game level.
What we did
Using 3D for cost-effective content
We streamlined video production, saving time and costs while still delivering visually compelling videos by reusing already created 3D models. This approach allowed us to focus on enhancing the gameplay experience without creating entirely new assets from scratch.
We streamlined video production, saving time and costs while still delivering visually compelling videos by reusing already created 3D models. This approach allowed us to focus on enhancing the gameplay experience without creating entirely new assets from scratch.
Expanding the campaign across games
After successfully creating a 30-second demo for Farmland, we extended the campaign to include videos for two other Mystery Tag gamesβHarvest and Climb the Mountain. Each video followed a similar structure, adapting the core gameplay elements to highlight the unique aspects of each game while maintaining a cohesive visual style across the series.
After successfully creating a 30-second demo for Farmland, we extended the campaign to include videos for two other Mystery Tag gamesβHarvest and Climb the Mountain. Each video followed a similar structure, adapting the core gameplay elements to highlight the unique aspects of each game while maintaining a cohesive visual style across the series.
Crafting engaging gameplay-focused videos
The Farmland demo was entirely based on the gameβs actual gameplay, providing an authentic and immersive experience. We used the gameβs built-in storytelling and 3D models to showcase key features, such as high-quality graphics and intuitive gameplay.
The Farmland demo was entirely based on the gameβs actual gameplay, providing an authentic and immersive experience. We used the gameβs built-in storytelling and 3D models to showcase key features, such as high-quality graphics and intuitive gameplay.
Polished, Ready-to-Publish Videos
Our team produced three fully polished, ready-to-publish videos in just six weeks. These videos were optimized for social media and app marketplaces, crafted to capture and hold the attention of users with short attention spans.
Our team produced three fully polished, ready-to-publish videos in just six weeks. These videos were optimized for social media and app marketplaces, crafted to capture and hold the attention of users with short attention spans.
Results
Through a combination of dynamic visuals, compelling narratives, and enthralling music, we made sure the content connected with the intended audience, fostering increased interaction and downloads. The campaign boosted brand visibility, improved player engagement, and set the stage for future marketing endeavors for the whole game series.
E-learning content development
Explainer videos production
Industry (explainer videos)
Thank you for your inquiry
We will reply within 24 hours during the business week
Thank you for your inquiry
We will reply within 24 hours during the business week