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Eight Types of Video That Benefit Your Business

Dec, 26, 2017
Christina
Christina
Senior Account Executive

We all know that video is a vital part of marketing campaigns. The numbers prove that decisively. Let鈥檚 take a look:

馃憠 Facebook

  • 8 billion video views per day, up from just 1 million in 2014.
  • 100 million hours of video viewed per day.
  • 500 million people watch videos every day.
  • The number of videos posted per person increased by 75% globally in 2015.

馃憠 YouTube

  • 5 billion video views per day.
  • 3 billion hours of video are watched monthly.
  • 300 hours of video are uploaded to YouTube every minute.
  • 17% of all internet traffic flows through YouTube.

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if you鈥檙e not producing videos that showcase your company, team, and/or products to your consumers, you are missing a huge opportunity.

Alright, we know we want to produce lots of engaging videos, but where do we start?

The first thought that may occur is, 鈥淚鈥檒l create an explainer video about my company or product.鈥 Frankly, that鈥檚 a good starting point.聽Today, explainer videos have amazing reach. While the world grows more complex, new tools are transforming how we think about making and sharing explanations. What starts in the written word can now be transformed into media. A trend that鈥檚 emerging in a big way is explainer videos. The video format is the perfect package for presenting ideas, products, and services in a form that explains and attracts attention.

To create an聽awesome explainer video聽you probably will start to analyze your company. What is your mission statement? What are your goals? How are you better than your competitors?

These simple questions could get us talking for hours鈥攁s people, we鈥檙e proud of what we do so, naturally, we want to talk about everything. When it comes explainer videos you don鈥檛 have hours, you have seconds.

Our suggestion is: DO NOT try to pack all possible information into one explainer video. The more effective way to show yourself may lie in the creation of a video roadmap for your customers that will support your customer journey.

The so-called buyer journey is the active research process someone goes through leading up to a purchase. It happens in three stages:

  • 48% of B2B tech buyers read 2-5 pieces of content before making a purchase
  • 25% read 6-8 pieces of content

This is why companies are investing aggressively in content marketing. They know they need content that will educate and engage buyers for lead generation and market differentiation.

In this stage聽educational and branded videos聽are considered the best type of content at the start of the sales funnel. Examples of a聽branded video:

Moving to the Consideration stage, when your customer defines his problem, he is committing聽to researching and understanding all the available approaches to聽solve聽the problem.

At this聽stage, you can successfully use聽promo videos聽and company stories to showcase your unique company and detail the nuances of your products clearly and effectively.

Show the customer that you鈥檙e聽hip and聽make him interested.

The Decision stage, when your customer has decided on their solution and is now compiling a long list of聽available vendors聽and products in their given solution.

So what you are going to do now? How will you convince him that you are the best? How to make him stay on the website and make a purchase or fulfill the contact form?

At this stage聽explainer videos, demos, and tutorials聽that illustrate exactly how your product functions and why it鈥檚 the best + Customer stories, case studies, and testimonials will greatly help you.

Here I would like to mention social influence and word of mouth, this is vital.

The things others tell or e-mail us have a significant impact on what we think, read, BUY. We try websites our neighbors recommend and vote for candidates our friends endorse. A 5-star review of a book on Amazon.com leads to approximately 20 more copies sold.

Hearing about a product or service from someone who has used it before helps ease those buying nerves. And what better way to deliver a聽testimonial聽than a video that puts viewers face-to-face with your customer and gives them a glimpse into their experience that text and photos simply cannot do.

Feedback from every day Mike and Mary is聽at least ten times more effective than traditional advertising, Pay attention to this fact while working on your video roadmap.

Website visitors might come to your website for the first time at any of the different buyer’s journey stages and it would be wonderful if you have content prepared for each and every stage.

EXPLORE OUR CASE STUDIES:

馃 Boosting sales for AUKA app with our聽minimalistic video

馃聽Stylish video聽for promoting DreamCo agency聽

馃 Increasing landing page conversions with聽our聽video聽for Scrathpay startup

Finally, I want to ask you one question: when you gain your customer, how do you keep in touch with them? Or do you forget about them soon after they made a purchase?

Oops! Don鈥檛 you want your customer to love you, suggest you to their friends, remember you?

So you need to interact with them! Use聽funny videos聽to engage with your customer, it can be devoted to holidays, events and so on.

For example, this聽video聽for April Fools Day聽was created to聽strengthen the sense of community around the KOA brand.

Our experience shows us that such videos cause incredible engagement on social media.聽They have聽three聽times聽more views than other posts usually have, in some cases its hundred times more!

People watch it, love it, smile about it, and are engaged by it.

Take a moment and analyze your website…if the explainer video works great on the home page but your leads are dropping on a contact one, maybe it makes sense to create a customer story or testimonial video to help the potential customer make the right decision.

ARE YOU CONSIDERING CREATING A VIDEO?

馃聽聽Check out聽what Blue Carrot has to offer.聽

Blue Carrot is always ready to help you bridge the gap 馃憞

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