The main goals of the Punahou Connect video are to explain the online platform to the alumni and encourage them to sign up.
Being a product explanation video production company requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Punahou Connect is a platform of Punahou School – located in Honolulu, Hawaii, Punahou is the largest coeducational, independent K – 12 school in a single campus in the United States.
By the way, guess who very famous is the alumnus of this school?
Yes, you are right! It’s Barack Obama himself!
Instead of creating a boring and traditional tutorial, we wanted to tap into people’s emotions by presenting Punahou Connect as a reminder of the alumni’s nostalgic student memories.
To bring alumni down memory lane, the video features traditional Hawaiian symbols like aloha shirts, Hawaiian music, and malasada (sweet fried doughnuts that are very popular in Hawaii). The visual style is in the Punahou School colors of yellow and blue colors.
Watch this project on Behance 👀
We believe that emotionally charged, creative video advertising has more chances to be successful.
Remember, people share emotions, not facts 😉
“It is perfect! Thank you!!! It was a pleasure working with the Blue Carrot team”
– Punahou School
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