Videos, without exaggeration, have become the most favored content mediums watched by billions of users daily. According to the Q2 report, in 2023 the audience reach of videos surpassed the 92% mark, and this number continues to increase. When it comes to digital education, the impact of video is no less remarkable. People prefer to engage with video content rather than read pages or screens of text, making it one of the best forms for teaching and learning purposes. Here are just some e-learning statistics you’re sure to find fascinating.
- 40% of Fortune 500 companies utilized e-learning in 2023;
- 98% of companies in the USA are planning to incorporate e-learning in the upcoming year;
- Online courses retain 25-60% more students compared to traditional forms of learning.
This shows that the popularity of e-learning hasn’t peaked and will be used more extensively in the years to come, making it a lucrative niche for development. Companies will continue to invest in e-learning development software and online videos will become even more common.
🟢 In this post, we’ll delve into the intricacies of e-learning video production and explore the workflow that transforms an initial concept into an interactive and impactful education experience.
Table of Contents
The Need for Workflow in e-Learning Video Content
- Streamlines production process
- Keeps product consistent
- Allows for constant feedback
- Keep learning goals in focus
Step-By-Step Workflow for Video eLearning Creation
- Discovery Stage
- Objective outline development
- Blueprint production
- Media Production
- QA Stage
- Implementation and localization
How Blue Carrot Can Help Your Business
The Need for Workflow in e-Learning Video Content
Starting a project without having a well-defined workflow for video e-learning creation is akin to trying to find a way out of the forest in the dark. Without a proper video creation strategy, you’ll be highly susceptible to mistakes, and it will be much more difficult to address challenges should they arise on your way. Not only that, but you’re also unlikely to withstand competition that’s getting more fierce every day.
Let’s delve into the reasons why having a well-defined video e-learning development workflow is crucial for the success of your video production process.
📌 Streamlines production process
First and foremost, having a workflow helps streamline production processes. It’s like having a well-lit path guiding you from the ideation phase to the project release. You know exactly what steps need to be taken to achieve your project goals and can align your video content with the needs of your learners accordingly. Aside from that, having a workflow for video e-learning creation eliminates the issue of missed deadlines or not having all the necessary tools on hand.
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📌 Keeps product consistent
With a proper video development strategy, you can ensure that your video content is consistent and doesn’t look like a quilt blanket, as is often the case when video creation is outsourced to third-party contractors. From visually appealing multimedia to narrative tone, a well-defined workflow maintains a consistent thread throughout the content, allowing you to deliver desired messages, reinforce your course structure and enhance the overall learning experience.
📌 Allows for constant feedback
Another reason for a defined workflow is that it allows you and your team to cooperate better on the project by having a well-established feedback loop. By defining specific project milestones or checkpoints, you can regularly review progress and make improvements to your project. This iterative approach not only refines the content but also ensures that it brings value to learners and remains aligned with educational goals.
📌 Keep learning goals in focus
One of the biggest problems with many videos — whether e-learning projects or their marketing counterparts — is that they are often created without any particular goal. They may look nice, have stunning visual effects, and be packed with interactive video elements, but when it comes to value, they often fall short of meeting learning objectives. With a well-structured workflow, this issue can be avoided. By keeping learning goals in focus throughout the entire development process, you can create impactful content that goes beyond mere visual appeal and serves as a powerful tool for knowledge sharing and acquisition.
Step-By-Step Workflow for Video e-Learning Creation
At Blue Carrot, the process of creating video-based e-learning content comprises several stages, which we categorize into the following groups: discovery stage, objective outline development, blueprint production, media production, QA stage, and final implementation/localization. Let’s look more closely at each category to understand how e-learning video projects are created.
📌 1. Discovery stage
In the first stage, we go into detail about the e-learning video that we want to create, focusing on the content structure, visual style, tone, and desired learning outcomes. We carefully assess client requirements and the expectations of learners to ensure that the end product fully meets the needs of both parties.
📌 2. Objective outline development
Many e-learning development companies, unfortunately, repetitively make the same mistake. Instead of making educational videos interesting and to the point, they focus too much on their visual part, leading to content that’s poorly structured and difficult to understand. We are well aware of this issue and while we never compromise the quality of images, we ensure that the content we create is fully aligned with the project goals. Before sending a project into production, we get all the project goals and requirements outlined in a brief to make sure we stay on the same page with a client throughout the entire process.
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📌 3. Blueprint production
Next up, we proceed to blueprint production. This is a pivotal stage in the workflow for e-learning video creation where the objectives and product ideas are finally put together into a tangible plan. The blueprint serves as a foundation for the entire video, outlining storyboards, the video length, types of additional integrations and interactive elements to be used. The blueprint allows the client to visualize the final result before the actual production process begins.
📌 4. Media production
Once the blueprint is approved, our team can move to the production stage. This is the stage where the magic happens, and the prototype turns into engaging video content through animation and graphics, and voiceovers.
Media production encompasses various types of video content. Understanding these different types helps create outstanding e-learning videos that bring value and are 100% relevant to a particular business or niche. In addition to that, our team has a substantial track record of developing media content that is accessible and adheres to ADA/WCAG standards.
So, let’s go back to the types of media that can be produced for an e-learning project. For example, if it’s an animated video that needs to be created, we’d start by developing an e-learning video script scenario and storyboard to guide the animation process. Then, together with the client, we’ll choose a style that best aligns with the content and audience, bring the visual elements to life, and finish off with the integration of sound effects.
For hybrid videos that blend live footage and graphic elements, we film live-action segments and add animated sequences or other visuals to enhance the project appearance and make understanding complex concepts easier. For more information on different types of e-learning videos read our article How to Create E-learning Videos: Development Options, Budgets & Tips.
📌 5. QA stage
The quality evaluation is a critical phase of development, where the video content is thoroughly reviewed and tested. It’s important at this stage to pay attention to the tiniest details. We begin with technical issues and visuals, moving to the accuracy of the information, the correctness of translation if the video’s targeted at a multilingual audience, and the overall feel that the video provides. At the QA stage, our team works alongside dedicated Subject Matter Experts to polish the final product and remove any bugs and errors that might have slipped through to this stage.
📌 6. Implementation and localization
Last but not least, we ensure that the final product is adapted to suit different environments. This includes creating extra illustrations in different formats, converting videos into various source files, recording multiple voice overs on the client’s request, and localizing subtitles and transcriptions to cater to diverse linguistic and cultural backgrounds. The localization stage is an important step for those projects that want to ensure video content accessibility and effectiveness on a global scale.
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Challenges to Anticipate
While creating video content might seem rather straightforward, it’s not without challenges. One of the biggest challenges in video production is to find a video partner with all the necessary tech expertise. It’s important that the development team not only understands the up-to-date software & tools that can be used but also has the fine-tuned video-based e-learning design flow, and knows how to make a video achieve its goals to produce the desired outcome for a client.
Another crucial aspect is the lack of quality control which can be a problem when working with freelancers as they may not always have all the necessary resources to support this process compared to professional production teams. This is also the case for integration procedures, as inexperienced contractors may not be well-versed in adapting e-learning content for different platforms.
How Blue Carrot Can Help Your Business
With Blue Carrot, the challenges associated with video production can be navigated with ease. We’ve been in the industry for years and know how to create various types of videos for different niches. Moreover, our videos are not only aesthetically pleasing but also adhere precisely to learners’ objectives, which sets our production approaches apart from others.
📌 IRI
We were approached by the International Republic Institute (IRI) with a request to create an educational video on the development of a democratic society and make the audience interested in watching hours of content about political theory. As a result of our collaboration, we created a 50-minute video containing various types of animation: 34 minutes of whiteboard animation, 24 minutes of overlays, and 5 minutes of live fragments. In addition, we created 26 high-quality illustrations to accompany the story.
📌 LerNetz
LerNetz asked us to create a multilingual learning course on sales techniques for insurance companies. They prepared the concept and scripts, while our team was in charge of the visual part. To ensure that the product would be delivered on time, we reinforced our production team. Aside from that, we also brought in a QA specialist to thoroughly check the result so that everything would align with the client’s requirements and the content would be shown right where it should be. The course we created was 35 minutes long and included 2D animation. The client was not only happy with how the course looked but also noticed a significant increase in sales, which is a real success.
Summing Up
In summary, e-learning video production is an interesting, but challenging process. You need to have strong technical skills, understand industry trends, and be able to view the project from a learner’s perspective. Moreover, the videos must adhere to the compliance regulations where the mere knowledge of development steps isn’t enough.
That’s where hiring a professional e-learning video product company like Blue Carrot can be a game-changer. With years of expertise in the industry, we know how to create effective video content that can produce tangible learning outcomes.
🔔 If you have any questions or want to design your e-learning project, don’t hesitate to contact us in any way convenient for you — by e-mail, phone, or via the contact form!
