Blue Carrot Animation Studio along with the Maerchenhotel team has created a project where reality transforms into the 3D Animated Movie which takes you on a magical journey through the Hotel Surroundings. This interactive artwork allows all participants to create colorful characters on the paper which are then digitally scanned and brought to life to the scenes of the movie, for all who participated to enjoy their creatures, and the viewer to celebrate the production of art and technology.
Not only well known ArtScience Museum in Singapore has housed renowned exhibitions that push the boundaries of science and knowledge.
Blue Carrot Animation Studio along with the Maerchenhotel team has created a project where reality transforms into the 3D Animated Movie which takes you on a magical journey through the Hotel Surroundings.
This interactive artwork allows all participants to create colorful characters on the paper which are then digitally scanned and brought to life to the scenes of the movie, for all who participated to enjoy their creatures, and the viewer to celebrate the production of art and technology.
Table of contents:
1. Request from the client.
2. Solution and idea by Blue Carrot
4. Final video
Family hotel with innovative software
Maerchenhotel Bellevue is run by the owner’s family and can look back to a long history of innovation – always with the purpose of surprising its guests, both parents, and children. All facilities and the weekly guest program are designed to provide a unique guest experience.
Last year the hotel renovated the children’s dining area, called the hall of kings. One entire wall of this room serves as a projection canvas illuminated by 4 projectors. The projection was a static background picture with a few animations.
Maerchenhotel Bellevue requested the production company to produce a customizable animation video for this wall with the innovative software for the youngest guests. To create a movie in which kids could color their paintings and these paintings would appear in the movie on the wall.
It all had started with the idea
Blue Carrot got on board. The first step was to prove that the idea is going to work mainly on the technical side due to the complexity of the project.
The decision was to create an MVP of the project.
The first few scenes were born. Blue Carrot had come up with the story for these few scenes, the illustrations of each, the 3D models of the elements it includes, the templates of the paintings and how is it going to work and look in the movie.
And it worked
Both teams have united and decided to kick off this project.
The first step was to create the concept of this video along with the creative treatment and the storyboard. Our Creative director Alex had traveled to Braunwald, Switzerland for a creative session on a side of the hotel. After a few days of the sessions, the concept and the idea of the movie were sharped.
Blue Carrot Animation Studio took a lead on this project.
The creative treatment for the story was born with the visuals for each scene.
Maerchenhotel territory – Overview Scene
Sketch – Overview Scene
3D Model – Overview Scene
The reality in a 3D world
It all started to get along. Based on the pictures and photo references the locations, buildings and unique places of the hotel were sketched, illustrated and became real in a 3D world.
The Golden Goat Bridge
Filling in the picture
After the First version of the Animatic was approved more details started to appear in the movie.
One of the key elements of the project was created later on the stage – the templates for the kids to color in the real world and to find in the movie, projected on the wall in front of them.
Fish and Butterflies Templates
Butterfly Scene with the templates
Fish Scene with the templates
Rabbit Template (for coloring)
It’s getting life
Meanwhile, the animation process had started and each scene, described in the script, modeled in 3D became life in the movie.
After the movie was completed and ready to be launched and presented by the Maerchenhotel team in the contest, Blue Carrot team had tested and created the solutions to optimise the process and making it possible for the movie to work with the hotel’s software.
The big day for the Maerchenhotel and Blue Carrot Animation Studio was when all the test part was over and the first group of the kids got a chance to enjoy the magic created with human hands. The kids were happy to color the templates and find their drawings on the wall in the movie.
This project was significant and one for the books for the Blue Carrot’s team not only from the side of the video production but from the innovative standpoint.
Here is the video: