Making marketing videos for business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
To confirm our words take a look at the video for Punahou Connect.
Punahou Connect is a platform of Punahou School – located in Honolulu, Hawaii, Punahou is the largest coeducational, independent K – 12 school in a single campus in the United States.
By the way, guess who very famous is the alumnus of this school?
Yes, you are right! It’s Barack Obama himself!
The main goal of Punahou Connect is to explain the online platform to the alumni and solicit them to sign up.
Instead of creating a boring tutorial we decided to play with emotions by presenting Punahou Connect not as something absolutely new, but linking it to its alumni’s sweet student memories.
As a result, the video features traditional Hawaiian symbols like aloha-shirt, Hawaiian music, and malasada (sweet fried doughnuts that are very popular in Hawaii). The visual style is in yellow and blue colors (Punahou School brand colors).
We believe that emotionally charged, creative video advertising has more chances to be successful.
Remember, people share emotions, not facts 😉